Around the Net

Samsung Announces Seven-Figure Channel 4 Sponsorship Deal

  • Campaign, Tuesday, March 31, 2015 8:20 AM

Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal. It is said to be Samsung’s biggest ever investment in TV sponsorship. The partnership launches tonight with idents around Travel Man, a new Channel 4 series fronted by Richard Ayoade, the comedian. The idents have been created by Cheil and promote the range of appliances that Samsung offers.

Read the whole story at Campaign »

Next story loading loading..