iHeartMedia To Sell Broadcast Radio Via Programmatic
- by Tyler Loechner @mp_tyler, April 8, 2015
iHeartMedia, a large media and
entertainment company, on Wednesday announced plans to launch a programmatic ad platform for its broadcast radio stations.
Advertisers and agencies will be able to programmatically purchase ads across iHeartMedia’s 850-plus radio stations, though the company did not disclose exactly how of its inventory will be made …
