Masters Golf Putts Solid Sunday Ratings For CBS
- by Wayne Friedman , April 13, 2015
Finding a potentially new high-profile TV sports athlete has given CBS a boost -- 21-year-old Jordan Spieth, who dominated in winning the big Masters golf event. Sunday’s final round -- amid Spieth’s record-tying golf stroke win -- rocketed CBS’ viewership up by 26% over a year ago to 14 million viewers, per Nielsen. A year ago, the event’s final round pulled in 11.1 million viewers.
The Masters third round on Saturday also hit record marks, with an average viewership of 8.9 million -- up 51% from last year’s 5.9 million viewers.
Most of the Masters coverage was in the late afternoon hours. But there was some spillover -- 15 minutes -- in prime time.
That also helped push CBS to the top spot on Sunday night, averaging a Nielsen 1.4 rating among 18-49 viewers (and 10.2 million overall viewers).
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All CBS shows gained: “60 Minutes,” up over 100% to a 2.1 rating among 18-49 viewers -- the evening's highest-rated show. “Madam Secretary” was up nearly 40% to a 1.5 rating, while “The Good Wife” improved 20% to a 1.2 and “Battle Creek” added on 14% to 0.8.
ABC, was at a 1.2 among 18-49 (4.8 million total viewers), followed by Univision at 1.1 (3.0 million); Fox with a 1.1 rating in 18-49 (2.5 million viewers); and NBC at 1.0 (5.3 million viewers).
In this year's Master Open we seen a bright young golfer dominant a week and weekend of one of golf’s most highly popular Opens. Jordan Spieth put on a show that golf fans would never forget. Jordan took the lead in the early rounds of the Masters and did not look back, dominated hole by hole and day-by-day, he was unstoppable, and was a favorite to get that green jacket on Sunday. Only 21 years of age Jordan was first golfer to shoot a -19 in the tournament, beating out golfing greats like Tiger Woods, Phil Mickelson, Arnold Palmer and others. Since Jordan is so young many viewers wanted to witness history being made, so gold fans and viewers around the world turned in to watch his dominate the Master, and put a show on for the viewers. With these viewers turning in brought a lot of TV rating and views for CBS and other sports stations around the world. It is good for these stations to have their views up, but then again is there any other sports, besides baseball, to watch on Sunday? Not really, some viewers probably just turned in to watch him finish off the round on Sunday and for him to put on that green jacket that he deserved.
Meanwhile, golf fans cringe at the previous comment.