• Marketing, Tuesday, April 14, 2015 8:37 AM

The "Taste & Colour" campaign by Mother London is the brand's biggest marketing campaign in its 24-year history, and will include TV, print and out-of-home advertising. It will be supported by an exclusive partnership with Channel 4 and the celebrity foodies Michel Roux Jr, Tom Kitchin and Jasmine and Melissa Hemsley, as well as Emilia Fox, the actress. Drum and PHD devised the Channel 4 partnership. The content is being produced by food programming specialist Cactus TV, who have recently celebrated its 400th episode of "Saturday Kitchen" for BBC One.

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