• The Guardian, Wednesday, April 15, 2015 6:21 AM

There is much more to BuzzFeed than shareable listicles and quizzes, according to Ze Frank, president of the digital media company’s BuzzFeed Motion Pictures division. “We’ve made over 3,000 videos in the last two years, we make over 50 a week right now and we do a billion views a month,” said Frank in a keynote interview at the MIPTV conference in Cannes. BuzzFeed’s strategy is to test new characters and ideas with a large online audience, in order to judge which are most suitable for extending to TV or film-length projects.

Read the whole story at The Guardian »