On the heels of the launch of WideOrbit’s programmatic TV marketplace, some of the demand-side platform (DSP) partners are now being named.
WO Programmatic TV, announced earlier this week, is a marketplace where buyers and sellers can trade local broadcast TV inventory via programmatic. Demand-side partners -- not initially named -- include The Trade Desk and TubeMogul
As of now, these are the only two DSPs plugged into the new marketplace.
TubeMogul has worked with WideOrbit before (having launched its own programmatic TV platform in partnership with WideOrbit last year), but the deal marks the first time The Trade Desk clients will have access to TV inventory programmatically.