The Trade Desk, TubeMogul Plug Into WideOrbit's Programmatic TV Marketplace

On the heels of the launch of WideOrbit’s programmatic TV marketplace, some of the demand-side platform (DSP) partners are now being named.

WO Programmatic TV, announced earlier this week, is a marketplace where buyers and sellers can trade local broadcast TV inventory via programmatic. Demand-side partners -- not initially named -- include The Trade Desk and TubeMogul

As of now, these are the only two DSPs plugged into the new marketplace.

TubeMogul has worked with WideOrbit before (having launched its own programmatic TV platform in partnership with WideOrbit last year), but the deal marks the first time The Trade Desk clients will have access to TV inventory programmatically.

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3 comments about "The Trade Desk, TubeMogul Plug Into WideOrbit's Programmatic TV Marketplace".
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  1. Robin Solis from synchronicity.co, April 17, 2015 at 3:07 p.m.

    We pitched #GoogleVentures in a face to face meeting in 2006 on how to make thier friend- bailout purchess of the old Scott Studio machines. But these VC guys do not know the media business and did not understand what we were saying. And of course, the majority of the "team" had such huge egos, I doubt they listen much at all anyway. One team member voted for us and he ended up leaving soon after Google Ventures turned down our offer. We are still in contact with that smartest guy who is doing great out on his own. Oh yeah, then Google tried to do something with those out-dated machines (cluless about platforms too), failed, gave up and sold it to Wide Orbit.

  2. Robin Solis from synchronicity.co, April 17, 2015 at 3:09 p.m.

    We pitched #GoogleVentures in a face to face meeting in 2006 on how to make thier friend- bailout purchess of the old Scott Studio machines a success. But these VC guys do not know the media business and did not understand what we were saying. And of course, the majority of the "team" had such huge egos, I doubt they listen much at all anyway. One team member voted for us and he ended up leaving soon after Google Ventures turned down our offer. We are still in contact with that smartest guy who is doing great out on his own. Oh yeah, then Google tried to do something with those out-dated machines (cluless about platforms too), failed, gave up and sold it to Wide Orbit.

  3. Robin Solis from synchronicity.co, April 17, 2015 at 3:10 p.m.

    It'd be nice if we could edit or at least delete comments ;)

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