• by Steve McClellan  @mp_mcclellan, April 15, 2015

Ad shop Mechanica, has been named branding agency of record (AOR) by seafood brand Sea Cuisine. Mechanica will be responsible for the development of a new campaign for Sea Cuisine -- a High Liner Foods brand -- including online and print advertising, digital marketing, and in-store events, among other communications elements. Mechanica has worked with other High Liner brands as well.  A key element of the new campaign will be to inspire consumers to purchase and prepare seafood at home more often. Jeff Tahnk, Vice President, Retail Marketing at High Liner Foods, said, “Mechanica has demonstrated an unprecedented ability to bring strategic thinking to help categories realize their full potential. That’s why we are partnering with them on a new campaign for Sea Cuisine.”