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Camelot Credits Digital For Improved Sales

Camelot has credited its focus on digital following the launch of new online and mobile platforms after announcing record UK National Lottery ticket sales for its 2014/15 financial year. The company today announced UK National Lottery ticket sales of GBP7.3bn for its 2014/15 financial year, up by 7.5% year-on-year. Camelot says the launch of its new online and mobile platform in September saw smartphone and tablet sales grow by 60% year-on-year, now accounting for 36% of all interactive sales.

Read the whole story at Marketing Week »

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