• by Steve McClellan  @mp_mcclellan, May 1, 2015

Tennessee indie rockers The Black Cadillacs helped kick off festival season in Memphis earlier this week with a surprise concert aboard a Southwest Airlines flight from Dallas To Memphis, known by some as ‘Home of the Blues.”

The concert was part of a campaign from WPP’s VML on behalf of both Tennessee Department of Tourist Development and Southwest Airlines. In addition to promoting festival season and the revitalization of Memphis, the campaign promotes the airline’s twice-daily Dallas to Memphis nonstop route.

The campaign also features an interactive video that follows band on an quest to create a new song for its EP, The Black Cadillacs. The video features vignettes at iconic Memphis music destinations and restaurants, such as Sun Studio, Graceland, Stax Records, St. Blues Guitar and Gus’s Fried Chicken, and includes footage from the band’s recording session at Ardent Studios.

A companion version of the video and information about Memphis destinations and attractions is also featured online.

Memphis is the featured destination in the May issue of the airlines’ Southwest, The Magazine, which is read by more than 3 million passengers each month.