• by Richard Whitman , Columnist, May 3, 2015

I know, I know -- poking fun at an ad agency launching a Web site is so 1999 -- but the vim and vigor these agencies display while doing so is just so ripe for ribbing. So who's the latest Web site relaunch victim? Ventura, California-based SoCal Design.

The agency, which focuses on clients in the fitness, healthcare, beauty and real estate segments, has not only relaunched its Web site but it's also adopted a seemingly more global viewpoint. 

Of the repositioning, SoCal Design Partner Brett Hurle said: "The relaunch of our site is really a culmination of something we have been building for years here at SoCal Design. I believe the foundation of this agency's success is our ability to bring together synergetic teams from our global talent pool. We believe that every project is unique, and creating truly unparalleled teams enables us to provide our clients the best possible craftsmanship." 

Yikes. Synergetic? Is it 1988?