Former Target Director of Media Strategy Melissa Schoenke is heading to Minneapolis-based Mithun to become executive vice president and managing director of Compass Point Media, the agency's media
planning and buying division.
Schoenke first joined Target in November of 2011 as group media manager. Before joining Target, she spent time at Carmichael Lynch as account director.
Of Schoenke joining the agency, Mithun CEO Rob Buchner said: “The frenetic media world is the most exciting arena to express a brand’s creativity. Our future is in the Creative
Sciences, the co-mingling of brand ideas, data analytics, and modern media think. Melissa will help choreograph content across technology platforms and media channels.”
advertisement
advertisement