• by Tyler Loechner  @mp_tyler, May 8, 2015

PowerLinks, a programmatic native ad platform, and video ad tech company Unruly have announced a partnership to bring programmatic native video ad-buying to PowerLinks clients. The partnership will allow PowerLinks clients to buy in-feed video ad units via real-time bidding (RTB).

Unruly’s in-feed ad placements only play once they are in-view, so the company claims all video ads purchased through its platform will be 100% viewable. Integral Ad Science and Moat will be used to measure the viewability of the ads purchased via Unruly.