Around the Net
YuMe To Launch Video DSP This Quarter
- AdExchanger, Friday, May 8, 2015 3:14 PM
AdExchanger has reported that publicly traded video ad network YuMe will launch a demand-side platform (DSP) “sometime in the second quarter.”
“The anticipated DSP roll-out in Q2 will incorporate a DMP, campaign optimization, planning and reporting tools, as well as let clients import their own data, said [YuMe CEO Jayant] Kadambi,” writes AdExchanges.
