• The Drum, Monday, May 11, 2015 6:07 AM

William Hill has created a virtual reality (VR)-based live sports experience using Google Cardboard as it looks to revolutionise live sports gambling and widen its customer base. The bookmaker has collaborated with production studio Unit9 to fuse GPS race track data with VR technology to create an immersive, 3D horse race in which customers can experience a race as a jockey. William Hill plans to run extensive trials before moving to large-scale rollout, but should it be a success then it will be extended to other sports. 

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