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Data Breach Hasn't Destroyed Anthem's Brand Image

Earlier this year insurance carrier Anthem was hacked and almost 79 million customer records were exposed in the breach. However, this hasn't had a major effect on the brand's image. According to a new survey from Wedbush Securities, while some customers were upset by the breach, "there is still a core group willing to pay more for the brand." The research included feedback from 1,022 consumers.

Read the whole story at Indianapolis Business Journal »

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