McDonald's Latin America Makes Reading A Priority For Kids

McDonald's Latin America encourages kids to be active, but at the same time wants to enhance their minds and imaginations. Since 2013, 5 million eBooks and physical books have been made available in Latin America by Arcos Dorados, the largest McDonald's franchisee in the world, based in 20 countries in Latin America and the Caribbean. McDonald's went to playgrounds in Brazil and Uruguay to see if a good book could stop kids in their tracks and capture their attention.  A woman with only a chair and a book would sit in the middle of a busy playground and start reading a story aloud. It didn't take long for the kids to stop playing and sit and listen to the story. See it here, created by TBWA\Paris.

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