• by Richard Whitman , Columnist, June 3, 2015

Former Ampersand creative Seth Perisho is heading to Dallas to run the creative department of Launch. Perisho began his career at TracyLocke in the late '90s working on brands like Pizza Hut and Pepsi. He then moved to Barkley in Kansas City to work on Sonic Drive-Ins and Payless ShoeSource and then GSD &M in Austin for Chili's and BMW. 

In 2008, Perisho moved on to Ampersand, a smaller Austin boutique agency where he realized small agency life was the way to go. 

Of his move, he said: "When you think about the ad industry in the Southwest, you think about the great campaigns that have come from GSD &M and Richards Group. I want Launch to take its rightful place among those names. Our work isn't just an expression of our client's value; it's an expression of the agency's. We'll always be looking for ways to make it even better." 

Launch was founded in 2003 as a spinoff of Temerlin McClain.