• by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2015

Consumer Behavior as Search Engines Lose their Interface panelists Thursday at the MediaPost Search Insider Summit say that location, voice, wearables, and bio-metrics should drive context. Pay attention to what questions and when consumers ask in specific locations in the country, because you don't want to serve an ad for a snow blower to someone in southern California, per Sean Kainec, senior manager of search engine optimization at The Home Depot. Understand the online traffic and optimize for consumers, not for devices. Personas become the key, he said.