• by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2015

The 7,500 hotels like to do their own marketing, but having consistent information is really important, said Richard Mastriani, director of SEO at Wyndham Hotels. He's seeing search and social move closer together, so he pays close attention to the amount of reviews being generated and making sure that information gets in Google profiles. Patricia Atrain, SEO director at Live Nation and Ticketmaster, pays close attention to speed and error checking, such as when pages go down or events end and the page is no longer useful. Every 90 days events come into the events database, and when they're done, they need to be eliminated and the link redirected.