• by Richard Whitman , Columnist, June 14, 2015

Cleveland-based Brokaw has launched a new business venture called Favorite Brother, a motion graphics, audio and video studio which will serve existing agency clients as well as be pitch to clients of other agencies.

Favorite Brother, according to co-owner Gregg Brokaw, is designed to help the agency and clients save money by bringing services commonly found in Los Angeles right to downtown Cleveland. In addition, the studio will cater to brands' growing need for newsroom environments from which to handle content creation of social media programs. 

Content studious are, of course, becoming more popular as more and more brands jump on the content creation bandwagon since, you know, no one looks at ads anymore. Come to think of it, does anyone look at content any more either? With all those listicles and "You Won't Believe..." headlines, it's a wonder anyone consumes anything anymore after years of being teased so much and then delivered content that's such a letdown. 

Or that they don't pick up a shot gun hoping to blow the media landscape back to the sixties...oh, forget it...there's no going back.

Hopefully, Brokaw's studio won't be used to pump out BuzzFeed and Clickhole-style crap that achieves nothing but makes society dumber than it already is.