• by Tyler Loechner  @mp_tyler, June 30, 2015

RadiumOne, a programmatic ad tech firm, on Tuesday announced it has raised $54 million in equity and debt financing led by Harmony Partners. Other participants included Industry Ventures and existing investors Adam Street Partners, Crosslink Capital, Trinity Ventures, and DFJ Esprit.

The company offers marketers a demand-side platform (DSP) on either a self-serve or managed service basis. Bill Lonergan, CEO of RadiumOne, said in a statement that the new capital will be used to invest in the company’s technology and expand worldwide, namely throughout Asia-Pacific (APAC) and Europe.

The company also intends to invest in “Big Data and software solutions that analyze consumer social sharing behaviors,” per a release.

RadiumOne, a private company that was expected to go public at some point last year, claims to be profitable. The company  has now raised over $87 million in debt and equity.