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Super Premium, Not: Heroes Prove Worst Malware Purveyors

Good news, marketers! You have something in common with superheroes!

You both have trouble dealing with malware, fraud and bots.

Intel Security this week released its 2015  “Most Toxic Superheroes” list, which ranks superheroes based on how likely they are to lead Internet users to malicious Web sites. Aquaman checks in at No. 1, regaining the top spot he held in 2013.

It works like this: If a consumer searches for a superhero, how likely are they to land on a site with “viruses, malware and other inappropriate content that can be considered dangerous, can compromise private information or infect their devices”? Intel set out to answer.

In the case of Aquaman, one in five searches (20%) lead to sites that have “tested positive for online threats such as spyware, adware, spam, phasing, viruses or other malware.” Iron Fist (19.69%), Wolverine (19.58%), Wonder Woman (19.38%) and Doctor Strange (19.17%) round out the top five most “toxic” superheroes.

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Intel notes that the list reflects recent TV and movie announcements. Aquaman, for example, will make a big screen appearance in “Batman vs. Superman: Dawn of Justice” next year, and will get his own movie in 2018. Iron First is set to debut on Netflix, Intel notes, while Disney’s “Doctor Strange” will come out in 2016. Wolverine will return next year as well.

Intel conducted its research by searching across Google, Bing and Yahoo using McAfee SiteAdvisor’s software. The company searched for “top superheroes with recent or upcoming films or TV shows in addition to various terms likely to yield malware.”

A lot has happened in the past month surrounding fraud in the programatic at world. For example, earlier this week bot detection company Distil Networks raised $21 million to ramp up its efforts against fraud. Pixalate, PubMatic and AppNexus have also doubled down on fraud detection technology in recent weeks.

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