Apple Watch Gets Programmatic Native Support

The Apple Watch received attention from programmatic ad platforms months before it was even on the market. Now that it’s on the wrists of nearly 3 million consumers, per Fortune, even more ad tech firms are coming out of the woods to support the hot new device.

PubNative, a supply-side platform (SSP) focused on mobile native advertising, is the latest to release Apple Watch-supported tech. The company on Wednesday announced that its platform now fully supports Apple Watch native ads through an API integration.

“The amount of real estate available on the device is smaller than on a mobile screen, which can easily cause a disrupted experience,” acknowledged Ionut Ciobotaru, co-founder and managing director of PubNative, in a statement. “For this reason, native ads are the most, if not the only, suitable advertising option on the Apple Watch.”

ING-DiBa, a Frankfurt-based bank, and publisher TorAlarm, which offers an app that updates consumers on soccer matches, are both using PubNative’s new Apple Watch tech.

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