Sprint debuted an "All-In" pricing plan that offers consumers a
smartphone with unlimited talk, text and high-speed data for $80 a month. This amounts to $20 per month to lease a smartphone, and $60 per month for the data plan. Sprint enlisted will David Beckham
to score a deal for himself, and the throngs of fans that follow him throughout the ad. Beckham visits each of Sprint's competitors: AT&T, Verizon and T-Mobile, looking for a decent phone plan
that won't break the bank. Each brand advertises one price and then tacks on additional fees. Beckham don't play that. Whenever he sets off to a new location, his number of followers increases. An
exhausted Beckham finally reaches a Sprint store, repeats his spiel and, to his surprise, is told that he'll get everything he requests. And so will his followers.
Watch the ad here, created by
Deutsch LA.