Primesight has emerged as the preferred bidder for regional media specialist Eye Airports, which has outdoor contracts for London Gatwick and Manchester airports, in a deal estimated at GBP3 million. Primesight has confirmed it is in the process of doing due diligence on the deal, which is believed to involve several third-party contracts, not least with the airports themselves. Eye Airports claims to have a national network reach of more than 100 million passengers a year.