joined Insight Interactive Group
, a full service interactive marketing communications agency serving the pharmaceutical and healthcare industries, as associate media director, managing media planning, buying, trafficking and reporting. Roberts previously served as a freelance media director for STAR Group and Backe Communications. Also, CARA LEVINSON
has joined the agency as director of strategic services and analytics. Prior to joining Insight Interactive Group, Levinson founded Levinson Marketing, a marketing and Internet consultancy.