• The Drum, Thursday, July 16, 2015 5:37 AM

Burberry’s early moves on Snapchat and Periscope appear to be off to a good start after campaigns in its latest quarter topped 100m impressions for the first time. Many marketers are yet to gain sure footing on either social app but it looks like Burberry could soon claim otherwise. On the conference call for its first quarter results yesterday, the fashion house’s chief financial officer Carol Fairweather said mixing up its content mix with short-form and streaming features had spurred “record customer engagement”.

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