• by Amy Corr  @MediaPostOTL, July 22, 2015

Lately, brands have been encouraging people to walk away from their smartphones and interact with friends and family in person. Boost Mobile has done the opposite in its latest campaign. It celebrates those tethered to their smartphones 24/7. In "Come to Data," we see people in situations that are not smartphone-appropriate trying to fight the urge to use their phones. A devilish little voice tells them otherwise and even a man of the cloth can't resist the temptation. In "Priest," a man is confessing his sins while a priest half-listens. His phone is calling him, begging him to stream a horse race and block out the man's minute sins. The priest succumbs, just as the man confesses to knowing the whereabouts of a pair of missing hikers. Watch it here. In "Bathroom Dilemma," a guy at the urinal is so impatient to watch videos of adult heads on babies that he whips out his phone at the urinal, with his co-worker right next to him. Think about that image the next time you borrow a friend's phone. See it here.180LA created the campaign.