• by Tyler Loechner  @mp_tyler, July 22, 2015

SmarterHQ, the marketing automation platform for retailers formerly known as Smarter Remarketer, this week announced it has closed an $8 million round of venture financing.

Simon Venture Group led the latest round. Existing investor Battery Ventures also participated, as did angel investors, including Scott Booth, per a release.

SmarterHQ’s tech relies on predictive modeling to help retailers scope out likely shoppers, which they can then target across channels. Existing clients include Eddie Bauer, Finish Line and eBags, among others, per a release.

Simon Venture Group is a suitable investor, as the firm launched last year “with the goal of investing in innovations that benefit our retailers in multiple ways,” stated J. Styler Fernandes, managing director of the venture group.

SmaterHQ has now raised a total of $20 million in venture funding.