A poll of over 19,000 British consumers revealed that respondents wouldn't care if 94% of brands disappeared altogether, according to Havas Media's Meaningful Brands UK Report 2015. This figure has
risen from a rate of 93% in 2013, with the increasing apathy appearing to be driven by a lack of sustainable initiatives on offer from high-profile brands. An overwhelming 85% of respondents believe
brands must play a bigger role in improving the quality of life and well being of their customers and the wider community.
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