• by Joe Mandese  @mp_joemandese, August 2, 2015

Paul Darling joins Publicis’ VivaKi unit as CFO, responsible for all financial and fiscal management of the tech-focused company’s operations. He fills a role being vacated by former VivaKi Executive Vice President-Global Finance Jim Collins, who recently moved to a new role at sister agency Leo Burnett.

Darling, who joins from executive vice president-finance at Leapfrog Online, previously held senior roles in major market research organizations such as Ipsos and Millward Brown. He also spent a significant portion of his career in various international finance roles for Aegis Group (now part of Dentsu Aegis).

At VivaKi, Darling has a dual reporting role to VivaKi Operating System CEO Stephen Beringer and VivaKi Exchange CEO Simon Pardon.