• by Larissa Faw , August 4, 2015

American sportswear brand Mitchell & Ness, owned by Adidas, is getting real with its "Gentlemen of Streetwear" campaign to promote the company's Hi Crown Fitted line of headwear. Developed by agency Red Tettemer O’Connell + Partners (RTO+P), the concept showcases the streetwear scene, as told by three men and influencers who live it: Russ Bengtson, Senior Editor of Complex Magazine; Deon Point, General Manager of Concepts; and Mega, Co-Founder of Black Scale. 

The influencers featured in the series were selected because they live streetwear and have made big-time contributions to the genre, the agency said: "They are also guys with significant stacks of caps, and in particular, fitteds. They understand the importance of finding a special cap in exactly the right size. They’re not just major influencers in streetwear culture, they’ve also undergone personal style evolutions. They understand that there are certain items that are essentials, and know the brands that make the best essentials. One of those brands is Mitchell & Ness."  

The videos try to balance cutting-edge style with everyday fashion. "One of the most surprising things to us was how effortless and casual it is for these guys," according to the agency. "They obviously put in some effort, but they're not killing themselves. They just wear what makes them comfortable, and it happens to set trends."

The online videos appear across social media, including Instagram, Facebook and Twitter. Fans will also be invited to win customized caps through social media. The videos can be seen here, here and here. 

RTO+P first started working with Mitchell & Ness late last year. The Mitchell & Ness Nostalgia Company was acquired by Adidas in 2007 and holds licensing agreements with several professional leagues to reproduce historically accurate uniforms and other vintage-inspired athletic apparel.