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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • Rosetta Names Soares President in MAD on 07/01/2015

    Soares will be responsible for leading Rosetta's North American business and will be tasked with working closely with Razorfish to bring the capabilities of its Nexus Operating System to clients across the Razorfish Global network. She will report to Shannon Denton, chief executive officer of Razorfish Global North America, and will be based in Rosetta's San Luis Obispo, CA office.

  • Safavieh, Casper Launch Branding Campaigns To Disrupt Mattress Category in MAD on 07/01/2015

    Two upstart brands -- Casper and Safavieh -- are introducing new campaigns in an effort to capture a greater share of the estimated $14 billion mattress market. Although each brand is utilizing different approaches, both companies aim to disrupt the industry by selling mattresses-in-a-box that can be delivered right to the doorstep for less than $1000.

  • Hill Holliday Whiteboards Digital Idea, Literally in MAD on 07/01/2015

    The project was designed to bring IdeaPaint's dry erase paint into the digital world. With more than 150,000 installations worldwide, the company's dry erase paint transforms virtually any smooth surface into an erasable canvas. Both Hill Holliday and IdeaPaint think this new app has potential to "disrupt" the workplace, as well as challenge the $53 billion mobile enterprise app market.

  • Publicis Worldwide Named Lead Agency For Heineken in MAD on 06/30/2015

    Heineken has extended its relationship with roster shop Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken brand, effective July 1. The decision comes just weeks after the beer brand and its former lead ad shop, Wieden+Kennedy, abruptly parted ways after a five-year relationship. The decision to promote Publicis to lead agency came without a formal competitive pitch.

  • PopThink Awarded Marketing Chores For The Real Co. in MAD on 06/30/2015

    The Greeley, CO-based marketing shop is responsible for sales, marketing and in-store distribution and has hired Bender Group for PR and social media. The multifaceted campaign being orchestrated by PopThink includes social media outreach, in-store displays, as well as Web site and banner ads.

  • BBH Gets 'Hungry' For New Great Nations Eat Campaign in MAD on 06/29/2015

    Advocacy group Great Nations Eat and its creative agency BBH New York are using the holiday to launch its new multifaceted campaign to raise awareness about the plight of those who go hungry. The effort is leveraging $100 million in donated media to result in a billion impressions across various platforms over the next six months. Ads in the campaign focus on the message that ending hunger is a patriotic duty and that "America can't be great on an empty stomach."

  • Publicis WW CEO Sadoun Will Also Oversee MSLGroup in MAD on 06/29/2015

    Publicis Groupe said Monday that Publicis Worldwide CEO Arthur Sadoun, who is considered a leading candidate to succeed the holding company's CEO Maurice Levy when he steps down in 2017, has been given the added responsibility for overseeing the holding company's PR operation MSLGroup.

  • Risks And Rewards For Advertisers Aligning With Transgender Content in MAD on 06/29/2015

    With ABC Family's "Becoming Us," TLC's July 15 debut of "I Am Jazz" and E!'s upcoming "I Am Cait," advertisers have a growing number of opportunities to align with programs that showcase transgender families. But will they court controversy if they do so?

  • 72andSunny, Tillamook Declare Independence From Fake Cheese in MAD on 06/26/2015

    This national call to action includes an online film, digital banners, and a White House petition to "declare independence" from American cheese, which is a processed product that isn't real cheese. The creative showcases iconic American leaders, including George Washington, Abraham Lincoln, and Betsy Ross as they "fight for America's name and dignity by declaring processed American cheese Un-American."

  • In Bid To Drive Innovation, Horizon 'BrandStorms' in MAD on 06/26/2015

    During its first hackathon-style event this week, Horizon Media staffers came up with a number of concepts that are being pitched to clients. They include new intra-roster partnerships, seals of approval to leverage brand capital and the use of logistics centers.

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