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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • Digital Impulse Expands To Portland, Maine in MAD on 05/28/2015

    The Portland office is a first step in an expansion plan to establish outposts in a number of major metro areas on the East Coast, says Jeff Mitchell, Co-founder/COO. "We want to be working where are clients are working," he says. "We needed additional marketing and production positions to meet client demand and felt that Portland, with a combination of great quality of life and talent should be our next regional office beyond the greater Boston area."

  • CMPB, Grupo Gallegos Turn To Facebook To Entice Moms To Buy Milk in MAD on 05/28/2015

    California Milk Processor Board (CMPB) and its Hispanic agency Grupo Gallegos are introducing the "Milk & Art Contest" via social media. The effort is part of a broader campaign launched last year with the tagline "Fueling a Better Future." The Facebook contest encourages moms and kids to create and submit an original piece of art created from a milk container for a chance to win up to $2,000 to kickstart a college fund.

  • Two Industry Vets Join Content Shop Contend  in MAD on 05/28/2015

    Jon Sneider joins as CMO/EVP Client Partnership and will be responsible for marketing Contend, as well as leading all verticals of new business development and overseeing client services within the company. Kate Shepherd has been named EVP of Content. Both report to CEO/Founder Steven Amato.

  • Horizon Snaps Up Snack Maker Snyder's-Lance in MAD on 05/27/2015

    Horizon will oversee all core communications planning and buying/activation responsibilities in the U.S. The agency's New York office will manage the account and will work with the company's creative agency Barton F. Graf 9000. The company spent $30.4 million on advertising in 2013, up from $24.2 million and $20.1 million in 2012 and 2011, respectively, according to a recent financial statement.

  • Horizon's Scout Sports And Entertainment Scores FanDuel Account in MAD on 05/27/2015

    The agency landed this account after a formal review. There wasn't an incumbent, although FanDuel has worked with a number of agencies on a project-by-project basis. Scout's initial duties will be planning and implementing activation for FanDuel's NFL team partnerships, which involve 16 of the league's 32 clubs after the Chicago Bears signed on.

  • AFAR Media Teams With Switzerland Tourism For Travel Platform in MAD on 05/26/2015

    Travel media company AFAR Media is launching AFAR Journeys, a new digital marketing platform that enables advertisers to develop sponsored content that provides customized itineraries and then enables visitors to book these trips through AFAR's Travel Advisory Council (TAC), an exclusive board of travel advisors and other travel experts.

  • MDC's Doner Opens Multicultural Shop Cultura United  in MAD on 05/22/2015

    Based in Los Angeles, Cultura United Agency is headed by Anita Alban Gastelum, who will be responsible for managing strategy and operations. The agency launches with 12 staffers, including creative and account services people. And although Cultura United will operate as a standalone shop, it will draw upon Doner's resources.

  • Dentsu, Media Companies, Marketers Work To Improve Child Literacy  in MAD on 05/22/2015

    Dentsu Aegis Network is expanding its involvement with the "Read To A Child," organization. The company and some of its agencies along with Clear Channel and Outfront Media are donating marketing and media services for the campaign. Other top sponsors include Pitney Bowes, Arclight Capital, Baron Funds, and the Tarini Family.

  • Doner, Serta Bring Back The Counting Sheep in MAD on 05/22/2015

    For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It's Over." Developed by lead creative agency Doner, the campaign is Serta's biggest effort to support the Perfect Sleeper mattress and includes advertising, social promotion, and public relations.

  • Swan: It Still Makes Hoses, But Call It A 'Watering Company' in MAD on 05/21/2015

    Swan has teamed with Brand Initiatives Group for a branding makeover that includes a new company focus, new company look and several new products. In all, this new "The Watering Company" brand positioning will provide the overarching brand umbrella across all Swan brands and licensed products.

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