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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • TouchTunes, Thrillist Launch Cross-Platform Ad Partnership  in MediaDailyNews on 10/24/2014

    Thrillist Media Group (TMG), the men's digital media company, and TouchTunes, operator of interactive entertainment kiosks that users control via mobile devices, are partnering to introduce a first-of-its kind cross-platform ad solution that runs across mobile, Web, social, email and TouchTunes' network of 60,000 bars and restaurants throughout the U.S.

  • 160over90 Shows School Spirit For UCLA in MAD on 10/24/2014

    After two-plus years in the market with its "Optimists" campaign, the school's ad shop 160over90 is shifting the campaign's message from a focus on past accomplishments to current initiatives, shining a light on UCLA's global impact and belief in the impossible. The latest campaign phase is called "We The Optimists."

  • Rosetta Names Drew Kurth Partner For Consumer Products, Retail Industry Group in MAD on 10/23/2014

    Publicis Groupe customer engagement agency Rosetta continues to beef up its executive suite. The agency has named industry veteran Drew Kurth as Partner for its Consumer Products and Retail operations. The role is new and part of an expansion plan to manage growth over the next three years. Kurth will be based in New York and report to Eric Healy, Managing Partner, Rosetta.

  • An 'Unfortunate Hiccup' - Publicis Groupe Q3 Organic Growth A Tepid 1%  in MAD on 10/23/2014

    CEO Maurice Levy blames a number of factors for the weak results, including himself. "What has been a distraction is the merger and that's my fault. Period," he said on a Thursday conference call with analysts. He also cited other factors, including "a sharp decline in analog, the end of one-off contracts, the end of the Motorola business and the slow recovering of emerging Europe." The results are a sharp contrast to the strong Q3 numbers reported by IPG and Omnicom earlier in the week.

  • StrawberryFrog and Indrani Launch Campaign To Combat Ebola in MAD on 10/22/2014

    Advertising agency StrawberryFrog has teamed with Hollywood director Indrani and the charitable organization Afya Foundation, which helps deliver medical supplies and materials, to raise awareness and money to support health workers in Sierra Leone, and combat the spread of deadly Ebola outbreak.

  • Spark Picks Up Gaming Controls For Children's Miracle Network  in MAD on 10/22/2014

    Starcom MediaVest Group's Spark has entered into a new client relationship with Children's Miracle Network (CMN Hospitals) to provide pro-bono services for its fundraising initiatives, including the development of media plans to support the charitable organization's various campaigns.

  • Weebly Gets Hot Thanks To Creative Agency Heat in MAD on 10/21/2014

    Web site building and hosting company Weebly is ramping up its marketing effort with its first national TV campaign. The firm has hired Heat as its ad agency and earmarked $5 million for the new campaign. "Our goal with this campaign is to encourage millions more people to start something with Weebly," says Kristin Proctor, VP of Marketing at Weebly. "Everyone agrees that a Web site is essential when starting a business."

  • MRY Lands Del Monte Account, Heads West in MAD on 10/21/2014

    Del Monte Foods is turning to MRY to make the iconic vegetable brand more current through digital. Del Monte has named MRY Digital and Social AOR, effective immediately. Previously, Del Monte handled social and digital separately. Vaynermedia was the social agency of record. Del Monte had no formal digital agency of record, but worked with Evolution Bureau on a project basis.

  • Exec Search Firm Grace Blue Gets Ready For Asian Growth in MAD on 10/21/2014

    Executive search firm Grace Blue is opening Grace Blue Asia to service creative and media company and ad agency recruitment needs as they continue to expand their offerings in the region. Grace Blue Asia will concentrate on filling key leadership positions. The new office is located in Singapore, joining current Grace Blue locations in New York and London. Michael Maedel, former president of JWT Asia-Pacific will spearhead the new Asia office.

  • 72andSunny Seeks 'Superhuman Happiness' Via Craigslist  in MAD on 10/20/2014

    72U is unveiling its latest project that is largely inspired by the website Craigslist. 72U participants were tasked with making a music video for "Superhuman Happiness", a music group founded by multi-instrumentalist and songwriter (and Arcade Fire sideman) Stuart Bogie. The group sought 72U's assistance to develop a video to go with its song "Catch A Break," which is about a wide range of human experiences and emotions.

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