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LARISSA FAW

Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at larissa.faw@yahoo.com.

Articles by Larissa All articles by Larissa

  • Report: Agencies Know They're Behind On Digital in MAD on 08/31/2016

    The State of Advertising Talent report from smith & beta found that 43% of queried agency employees feel their shops are not prepared to deliver the advanced digital work being demanded by clients. Only 7% believe they are exceeding client expectations.

  • Shakeup At Saatchi New York: Andrea Diquez Is Named CEO in MAD on 08/30/2016

    Diquez has been elevated to CEO, replacing Brent Smart. Javier Campopiano will take over for Jay Benjamin as chief creative officer. Diquez, who began her career at Saatchi New York in 1995 and was elevated to president last year, becoming the number two executive at the agency, will continue in her leadership role on P&G as she takes on the CEO duties.

  • Check The App Then Take A (Ricola) Cough Drop in MAD on 08/30/2016

    Ricola is introducing an integrated campaign to better position Ricola products as an everyday wellness option versus a product that you use only when you are sick. The concept features The Daily Drop, a web-based app that provides each user with a "wellness" report that incorporates GPS, the consumer's self-disclosed health status and environmental data to deliver an overall health status in seconds.

  • StrawberryFrog Names Tyler DeAngelo As ECD in MAD on 08/30/2016

    DeAngelo was previously with William Morris Endeavor where he worked with beer giant AB InBev, and helped to craft projects with the NBA and Major League Baseball. He also helped to write "Hold On" for WME client Steven Tyler who included it on his latest solo album.

  • Humane Society: Just Say No To Puppy Mills  in MAD on 08/30/2016

    Rokkan and The Humane Society of the United States (HSUS) are launching a new animated campaign designed to resonate with younger viewers to educate them about the puppy mill industry. Rokkan conceived and developed the creative behind "Don't Buy Into Puppy Mills," while its media team led buying and planning efforts for the campaign running through October.

  • FirstEngergy's "Unbranded" Branding Strategy in MAD on 08/29/2016

    Developed with agency Marcus Thomas, Cleveland, ads in a new campaign are the first by the utility to not make any claims for, or even feature, the company, its staff, or even a logo until the last few seconds, and only then with a brief super-imposed message.

  • You In? USTA Wants To Know in MAD on 08/28/2016

    The U.S. Tennis Association (USTA) is raising awareness for the U.S. Open tournament with a new campaign called "You In?" The campaign was created and activated by creative AOR mcgarrybowen Chicago, digital AOR Horizon Media and outdoor specialist Apel-Spero Media.

  • Snackdown! Spunkmeyer Promotes Its Expansion Into The Retail Space in MAD on 08/26/2016

    Timed to coincide with the back-to-school shopping season, the "Snack Aisle Snackdown" campaign serves as a call-to-action to test Otis Spunkmeyer foods against competing products.

  • Mother Gives Its Favorite NYC Barber Shop A Makeover in MAD on 08/26/2016

    The agency is replacing the decor of the shop--located at the Port Authority Bus Terminal. Specifically, it is revamping the cheesy, aged posters and dated headshots with new photos using its own employees.

  • Connelly Partners Nets Gorton's Seafood  in MAD on 08/25/2016

    Gorton's is consolidating much of its marketing assignment under this new partnership, although incumbent agency Burns Group will continue to work with Gorton's on creative and strategy. The other incumbent shops were Assembly for media and Rink for PR.

Comments by Larissa All comments by Larissa

  • Cannes Is No Longer An Ad Festival by Maarten Albarda (Online Spin on 06/27/2016)

    Great article but having just come back after my first year, I have to disagree with some of these points. Lions do matter. Clients expect - demand - that their agencies to win and if they don't, they will likely get dropped. I also attended many panels where both brands and agencies specifically commented about the importance of bringing creativity back as the centerpoint. 

  • comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per by Larissa Faw (MAD on 03/24/2016)

    Hey Josh. I just want to clarify that Matta did say that comScore calls households devices. Whether that is official or not, it was what he said during his panel. And your further explanation mimics his comments about the reasons why. 

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