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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • iCrossing Creates New Media Services Unit in MAD on 02/11/2016

    Veteran executive Mike Racic, formerly of RocketFuel, will lead this new group as president, reporting to CEO Nick Brien. The unit will work with iCrossing's other divisions including creative, strategy/data and technology.

  • Coming Off A Weak 2015, Publicis Expects 2016 To Be 'Year Of Transition' in MAD on 02/11/2016

    CEO Maurice Levy told investors Thursday that he doesn't expect the Groupe to be firing on all cylinders until 2017. Last year's organic revenue growth was a tepid 1.5%, although fourth-quarter growth improved to 2.8%.

  • Airbnb Ties With Jungle Book, Bear Grylls In New Campaign in MAD on 02/10/2016

    Developed with TBWA/Chiat/Day, the "Love This?" campaign is based on the concept that "if you love the thing that you're watching, why not go and live there?"

  • PSE Gets Animated In New Campaign From DNA in MAD on 02/10/2016

    It can be challenging to capture people's attention about their utility bills, which is why Puget Sound Energy and Seattle-based DNA are using animation in the client's new "Happy To Help" ad campaign.

  • The Wedding Is On; Now What? in MAD on 02/09/2016

    This month, WeddingWire and Havas Worldwide New York are launching the client's first campaign to help couples navigate the process of walking down the aisle.

  • Terri & Sandy Solution Adds Phonak Duties in MAD on 02/09/2016

    The shop has been appointed lead agency for Phonak's Lyric hearing device and will serve as the brand's integrated marketing lead, developing new communications directed to consumers as well as hearing care professionals.

  • Horizon Media Hatches First Incubator Project: VoterGuru in MAD on 02/09/2016

    In addition to matching users with candidates, VoterGuru educates users on political topics by explaining the ideological spectrum, from "very liberal" to "very conservative," on specific issues, ranging from abortion laws, to education policy, to privacy and more.

  • Paramjeet Sanghera Joins Jellyfish As CTO in MAD on 02/08/2016

    Sanghera joins Jellyfish from iCrossing, where he was svp technology since 2008. Over his 20-year career, he has worked with brands including Toyota, LG Electronics, Putnam Investments, Marriott and Volkswagen of America.

  • Amsterdam Shop SuperHeroes Establishes U.S. Outpost In NY in MAD on 02/08/2016

    The agency says the New York expansion is designed to provide an American home base to service the needs of its expanding global roster, including Converse, LG, Asus, and Heineken. In a practical sense, it serves as a bridge for European and Asian clients into the U.S.

  • Assembly, CP+B Help Score With Sports Marketing Platform in MAD on 02/05/2016

    The effort includes exclusive integrations on weekly ESPN sports segments, along with a significant brand presence in TNT's sports programming. "Sports ignite passion in consumers, and insights have proven that sports fans are also committed to seeking out aspirational travel experiences," stated Martin Cass, CEO of MDC Media Partners and Assembly.

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