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LARISSA FAW

Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at larissa.faw@yahoo.com.

Articles by Larissa All articles by Larissa

  • EDM Fans Like Nike, Corona  in MAD on 03/30/2015

    Since the start of 2015, there have been over six million conversations related to Electronic Dance Music (EDM) in the U.S. As for what these fans are talking about, Nike and Corona (AB InBev) led brand discussions with each receiving 15,000 mentions in discussions related to EDM.

  • ZO Cuts Its 2015 Global Ad Spending Forecast in MAD on 03/29/2015

    The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, followed by 4% in 2016, with a boost from the Summer Olympics and the U.S. Presidential elections.

  • Ames Scullin O'Haire Swings With New Golf Pride Work in MAD on 03/27/2015

    Golf Pride and ASO are introducing a new evolution of the Hands campaign to support several new grip products launching in time for golf season.

  • Rokkan Collars Humane Society Account in MAD on 03/27/2015

    Starting in May, HSUS and ad agency Rokkan are introducing an educational campaign that calls out the consequences of puppy mills that includes strategy, creative, paid media and other above and below-the-line activations. Rokkan was selected after winning a formal pitch review.

  • 180LA Helps Pacific Life Launch Its 'Swell' New Subsidiary in MAD on 03/26/2015

    The subsidiary, named Swell, is devoted to cause-driven investing, and the company hopes to draw a significant Millennial customer base. The agency is tasked with helping the investor service do just that.

  • For Cord-Cutters Prime Time Is, Well, Prime Time  in MAD on 03/26/2015

    According to the latest Horizon Media research on cord-cutters, as a group they like to be on the couch at 8 p.m. with the rest of America. And come the weekend, it's Binge Time. What about the big game? There are many options -- including OOH venues, mooching off friends or "borrowing" passwords.

  • Angie's List Pushes Angie Aside In New Campaign in MAD on 03/25/2015

    Angie's List and agency Bradley and Montgomery (BaM) are launching a national TV campaign that refreshes the brand's positioning to showcase how the "New Angie's List" can help make home projects a snap for anyone. But this is the first time the ads don't concentrate on company founder Angie Hicks herself as the brand's spokesperson.

  • Laird + Partners Adds 2 To Leadership Team in MAD on 03/25/2015

    Two industry executives are joining Laird + Partners in newly created positions to help the shop continue its growth to a fully integrated agency.

  • Juan Charvet Joins Y&R As New Director Of Experience Strategy in MAD on 03/24/2015

    Y&R New York named Juan Charvet to the newly created director of experience strategy. He joins the agency as it undergoes several leadership changes. Charvet reports to Chief Strategy Officer Dick de Lange, who joined Y&R in October from R/GA.

  • Tag Heuer Starts Dancing With DJ David Guetta in MAD on 03/24/2015

    David Guetta is the number one most followed DJ on social media with 60 million fans on Facebook and 14 million on Twitter. Now, Tag Heuer is entering a worldwide partnership deal with Guetta to help the luxury watch brand reach Electric Dance Music (EDM) and younger fans. Media agency My Love Affair brokered the deal.

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