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LARISSA FAW

Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at larissa.faw@yahoo.com.

Articles by Larissa All articles by Larissa

  • 72andSunny Seeks 'Superhuman Happiness' Via Craigslist  in MAD on 10/20/2014

    72U is unveiling its latest project that is largely inspired by the website Craigslist. 72U participants were tasked with making a music video for "Superhuman Happiness", a music group founded by multi-instrumentalist and songwriter (and Arcade Fire sideman) Stuart Bogie. The group sought 72U's assistance to develop a video to go with its song "Catch A Break," which is about a wide range of human experiences and emotions.

  • Lufthansa's 'Nonstop You' Campaign Lands In U.S. in MAD on 10/20/2014

    The Airlines' U.S. shop Partners + Napier is orchestrating the campaign stateside. It 's centered around a mobile interactive ad that uses 3D and panoramic elements and leverages camera phone functionality to provide iconic backgrounds from popular European destinations so users, for example, can virtually place themselves in front of the Eiffel Tower without leaving home and take a selfie.

  • Eleven SF, Virgin America Lift Off With 'Blah' Airlines in MAD on 10/17/2014

    Fasten your seat belts--it's a long haul. The new "Blah" campaign centers on a five hour forty-five minute online video that basically simulates a cross-country flight and the annoying rigors that many if not most airlines put their passengers through. (Although in this case the passengers are pretty thick-skinned.) The concept introduces Blah Airlines as a fully-responsive brand, with a website, Twitter account, Facebook page, and working phone number, among others. "We had a lot of fun with this as well," says Bryan Houlette, Creative Director on the Virgin America account at Eleven.

  • First Citizens Bank Names A&G Digital AOR in MAD on 10/17/2014

    The selection came after a competitive pitch. A&G will handle both consumer and business-to-business responsibilities with media buying and strategy across digital and social media. Earlier this year the agency was awarded media and digital creative responsibilities for the client.

  • Jo-Ann Fabric and Crafts Stores Sews Up New Project Runway Integration in MAD on 10/17/2014

    This brand integration deal was struck among Jo-Ann, Lifetime and Runway producer Weinstein Company. Jo-Ann then approached Publicis Groupe's Spark Communications as a promotion partner to drive attention to the program. As part of this promotional outreach, Spark developed an online sweepstakes with Lifetime and a multi-faceted deal with Seventeen magazine. "We were brought later to the game than we usually are, but we are pleasantly surprised by the number of arms and legs we were able to build into the partnership to amplify the integration itself," says Deb Medsker, SVP Global Director, Spark.

  • 'Liking' Your Own Content Will Make Your Brain Explode in MAD on 10/16/2014

    Advising clients on their social marketing isn't always easy, especially when agencies may be calling out mistakes or stupid decisions. But it is easier when it's animated, which is why the Pittsburgh-based Brunner is illustrating seven "Social Media Faux Pas" routinely made by brand marketers.

  • New York Times Launches Digital Archive For Vintage Ads in MAD on 10/16/2014

    This initiative was inspired by the newspaper's TimesMachine, a similar platform where subscribers can read complete issues of The New York Times in their original context, says Alexis Lloyd, Creative Director of The New York Times Research and Development Lab. "When TimesMachine was being developed, I was browsing through old issues of The New York Times and I would find myself completely entranced by the ads. They are such a textured and visceral reflection of history, revealing social mores, technological changes, and more. I knew that Times readers would find them equally compelling and wanted to find a way to make our historic ads more searchable and discoverable."

  • DigitasLBi Acquires Adobe Specialist 3|Share in MAD on 10/15/2014

    Earlier this summer, Publicis Groupe announced a strategic partnership with Adobe to deliver the Publicis Groupe Always-On Platform, its first end-to-end marketing management platform to automate and connect all components of a client's marketing efforts. Now, Publicis' DigitasLBi is acquiring an Abode Marketing specialist, 3|Share to help deliver and manage Adobe technology platforms and solutions for these clients.

  • Will 72andSunny Become 50andCloudy Now That It Operates In NYC? in MAD on 10/15/2014

    The agency has opened a 13,000 square foot office on the top two floors of 30 Cooper Square in the East Village. The New York staff currently consists of 40 designers, writers, strategists, social media planners, brand managers, and content production people. They will initially support primarily the Samsung and Smirnoff brands

  • J.P. Wiser's Whiskey Sets Up Male 'Get Out Of Trouble' Fund in MAD on 10/15/2014

    Developed by Toronto shop, John St, in partnership with digital shop Jam3 and production company, OPC FamilyStyle, the tongue-in-cheek campaign runs in Canada across social media through both paid and nonpaid efforts. While this effort is Canada specific -- only Canadians can enter the contest and win the money and TV is running only in Canadian markets -- anyone can access the videos online and view the participation on Facebook.

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