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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • AKQA, Hermes Open Up Online Home in MAD on 09/30/2014

    Developed by creative agency AKQA, is available in 27 countries -- across Europe, Asia, and the U.S. -- to sell more than 600 models of silk squares, shawls, twills, scarves and stoles. The new site is richly illustrated and fully responsive, working across all devices. Visitors wander through an array of ever-changing rooms, including a treasure chamber, saloon and color-mixing kitchen.

  • Twin Peaks Selects New Dallas Shop As Its Lead Creative Agency in MAD on 09/30/2014

    Restaurant chain Twin Peaks has named 3Headed Monster, the newly launched Dallas-based shop as its lead creative agency after an informal review. The agency's duties include broadcast, outdoor and selected digital assignments. The shop was formed in June by Shon Rathbone, Founder and Creative Chairman.

  • National Vs. Local Smackdown: How Well Do Advertisers Stand Up? in MAD on 09/30/2014

    YP (formerly works to bring local consumer insight to national brands through an offering that analyzes the effectiveness of a national brand spend with local consumers, as well as how these brands stack up with their competitors. The company's Local Brand Analysis platform is showcased for the first time at the IAB MIXX Conference, the official interactive event of Advertising Week 2014 in New York City.

  • Horizon Media Named Media AOR For Readly in MAD on 09/29/2014

    This month, Readly, the subscription-based magazine app, launches in the U.S. and has named Horizon Media its U.S. media agency of record. The New York-based shop has been awarded communications planning, activation and digital creative duties for the Swedish-based brand. The company is reportedly set to spend 100 million euros ($127.5 million) on marketing in the U.S., UK, Germany, and other European countries over the next three years.

  • Partners + Napier Named AOR For BMW Group Financial Services in MAD on 09/26/2014

    The agency, part of Project: Worldwide, won the assignment after a formal review. The incumbent, WPP's Geometry Global, did not participate in the review. Scope of work includes customer marketing, dealer marketing and bank marketing across the BMW Group brands. The agency will support key areas for growth including customer retention and customer brand messaging, with deliverables including direct-response programs, data analytics and predictive modeling, digital marketing, retail materials, and asset management. Partner agency Sigma Marketing Insights will support the customer analytics needs of the business.

  • Arnold Worldwide Integrates Multicultural, Mainstream Practices in MAD on 09/26/2014

    The Havas agency has hired three former Y&R Brands/Bravo executives to spearhead the integration. One team will develop programs that cross ethnic boundaries, while leveraging cultural insights that will be dialed up and down by channel.The decision was based on the rapidly growing cultural and economic impact that U.S. Hispanics are having in America today.

  • Ad Industry Vets Launch Music Content Company  in MAD on 09/26/2014

    Peter Gannon and Jessica Dierauer are launching Able Baker, a new music content company based in New York City to serve as a connector between advertisers and musicians. The pair have extensive agency experience including service at W+K, BBH, Ogilvy and other shops working with clients including American Express, Coca-Cola, Nike, Dell and Target, to name a few.

  • Hello Design Helps Speedo Expand Beyond The Pool in MAD on 09/25/2014

    The agency and its client have developed a new app, Speedo Fit designed to motivate and empower fitness swimmers.

  • Agency Yard Embarks On 'Scandalous' Limited Campaign in MAD on 09/25/2014

    The agency has created a multimedia campaign that includes digital, online videos, and print ads running in People, InStyle and Glamour magazines.

  • HelloWorld, Chico's FAS Launch Online Charity Campaign in MAD on 09/24/2014

    The retail company is launching Pink My Pic, a digital charitable giving campaign that includes a Facebook-integrated microsite and a mobile optimized site. For every individual who uploads the charity image to his or her Facebook profile photo, White House Black Market will donate $1 to Living Beyond Breast Cancer.

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