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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • Astro Boy Promotes Robots In New Awareness Campaign in MAD on 05/23/2016

    In a campaign from Geometry Japan, the beloved 1960's cartoon character is being deployed in a new campaign to make Japanese citizens aware of the role that robots will play in solving problems that the country faces.

  • We Are Social Plans Google's 'Escape' in MAD on 05/23/2016

    The social agency has created an online game, called Premiere Piece that taps into the current trend of adventure games in the physical world where players solve puzzles to break free from a locked room within an allotted time.

  • Pepper The Robot Will Be Your Companion (For A Price) in MAD on 05/22/2016

    SoftBank Robotics America (SBRA) and its agency Midnight Oil are gearing up for the release of 'personal companion robot' Pepper in the U.S. and Europe later this year.

  • Organic Valley's Fish-Out-Water Story Tells Secret To 'A Great Cup Of Coffee'  in MAD on 05/20/2016

    Developed with agency Humanaut, the concept chronicles a farmer's journey from La Center, Washington to New York City with his quirky personality on display during a visit to a pop-up coffee shop in a trendy NYC neighborhood.

  • Ogilvy Creates Thriller For Qualcomm, Promotes New Processor Globally in MAD on 05/20/2016

    Instead of traditional commercials, the two companies created a half-hour psychological thriller called "Lifeline" starring X-Men's Olivia Munn, Joan Chen and Chinese pop sensation Leehom Wang that takes place in Shanghai and subtly highlights the capabilities of Qualcomm's latest products.

  • Publicis Seattle Puts On Its (Olympic) Game Face in MAD on 05/19/2016

    The agency has been selected to lead branding and imagery efforts for the 2018 Special Olympics being held in Seattle. The shop has already created a logo and umbrella tag line: 'Rise With Us.' Promotion for the games will be nationwide.

  • It's All Good: Using Snapchat Campaign To Land Horizon Media Gig  in MAD on 05/19/2016

    Graham Allgood applied for an internship position at Horizon using a Snapchat geo-filter that cost approximately $30. The filter let him publish a geo-targeted ad aimed at Horizon's New York headquarters during peak business hours in order to make sure they saw his resume. He had been following Horizon Media on Snapchat for months and knew that Tuesdays were consistently the agency's most active day.

  • Target's Social Guru Colleen McDuffe Heads To Rosetta in MAD on 05/18/2016

    As group vice president, head of marketing and communications, a new role at the agency, McDuffe will be responsible for accelerating the agency's go-to-market positioning in customer engagement and next-generation loyalty.

  • 'Return To Nature' With Zenhaven And Sleep Tight Grasshopper in MAD on 05/18/2016

    Bedding company Saatva has kicked off its launch campaign (from agency Hyperbolous) for its new Zenhaven Mattress, made of "natural" latex tapped from rubber trees. The marketer claims that the material ensures the bed is hypo-allergenic, eco-friendly, and comfortable.

  • Latest Six-Pack Snack: The Ring Holder It Came With in MAD on 05/18/2016

    Made of beer byproducts, it's being promoted as a greener alternative to plastic ring holders, which are frequently cited as a cause of harm to ocean wildlife and other ecological problems. The edible ring holder is the brainchild of Saltwater Brewery and its agency We Believers.

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