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LARISSA FAW

Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at larissa.faw@yahoo.com.

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  • Cannes Is No Longer An Ad Festival by Maarten Albarda (Online Spin on 06/27/2016)

    Great article but having just come back after my first year, I have to disagree with some of these points. Lions do matter. Clients expect - demand - that their agencies to win and if they don't, they will likely get dropped. I also attended many panels where both brands and agencies specifically commented about the importance of bringing creativity back as the centerpoint. 

  • comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per by Larissa Faw (MAD on 03/24/2016)

    Hey Josh. I just want to clarify that Matta did say that comScore calls households devices. Whether that is official or not, it was what he said during his panel. And your further explanation mimics his comments about the reasons why. 

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