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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at larissa.faw@yahoo.com.

Articles by Larissa All articles by Larissa

  • Krispy Kreme Celebrates Superheroes With Free Donut Promotion in MAD on 04/29/2016

    In order to support this promotion, the NC-based doughnut franchise partnered with NC-based agency Baldwin& for special doughnut box packaging, as well as mobile and online advertising.

  • Lipton Promotes Sparkling Ice Tea With New Experiential-Plus Campaign in MAD on 04/29/2016

    The Pepsi-owned beverage brand has developed a touring experiential event (in partnership with WeWorks) called the Flavor Lounge that will visit office workplaces in various locales. Lipton is also airing new digital content and a television spot via BMF.

  • Palm Beach Elite Invite You To Their Wealthy Enclave In Arty New Campaign in MAD on 04/28/2016

    Among the notables making appearances in a new tourism campaign "See The Arts Through A Different Lens" are Ben Vereen, Belinda Carlisle, John O'Hurley, Israel Horovitz, Kenny G and Michael Feinstein, to name a few, with more to be announced in the coming months.

  • Finance Company Kabbage Kicks Off First TV Campaign in MAD on 04/27/2016

    The campaign, from creative agency Union, provides a humorous look at what happens when people don't use the company for small business loans. In addition to two 30-second TV ads, the campaign includes two 15-second YouTube pre-roll spots, customer emails, dashboard banners and social media.

  • Saatchi NY Seeks Voice Surrogates  in MAD on 04/27/2016

    VocaliD is pioneering the customization of digital voices for people with speech impairments. But first, they need voices. So the company is working with Saatchi & Saatchi NY to create a new marketing campaign that will drive awareness and encourage people to share their voice.

  • DDB Vet Andrea Arnau Takes On Top 'Hacking' Role At Rokk3r Labs in MAD on 04/27/2016

    After 16 years at DDB, Andrea Arnau has jumped to Rokk3r Labs to become its Chief Growth Hacker, a new position with a unique responsibility. In the role, Arnau's performance is measured by the effectiveness of her job helping portfolio companies grow as opposed to how much revenue she generates for Rokk3r. She still gets to work with DDB, which has a business relationship with Rokk3r.

  • MyClean Mocks Core Client Base With New OOH Campaign in MAD on 04/26/2016

    Developed with creative agency BigEyedWish, the concept pokes fun at its core affluent millennial customer with lines like "Book us now, have your parents pay later."

  • Persol Gets Animated On Instagram For New Eyewear Campaign in MAD on 04/26/2016

    Italian luxury eyewear Persol is supporting the redesign of its iconic Persol 649 style of sunglasses, which were glamorized by legends like Steve McQueen with the "Meet the New Generation" campaign. Developed with digital agency Kettle, the "experiential social" project serves as a graphic novel brought to life on Instagram.

  • 'Technoshock': Most Americans Believe Privacy Is A Lost Cause  in MAD on 04/26/2016

    That's according to a new survey from Horizon Media, which found that less than half of Americans (44%) believe that they are "in control" of their privacy. That is a significant drop compared to similar survey questions posed in 2015 (60%) and 2013 (59%).

  • Fallon Taps Neo@Ogilvy's Mellano As Media Chief in MAD on 04/25/2016

    Mandana Mellano joins the creative shop as chief media officer to oversee the Publicis-owned agency's media strategy and activation practice. Matt Benka departs Space150 to take on the newly created position of director of digital.

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