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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • Mcgarrybowen's Brandon Cooke Jumps To FCB in MAD on 01/20/2017

    Cooke is joining FCB as Global Chief Communications Officer will play a lead role in defining and driving the agency's "Never Finished" positioning with clients and all other communications touch points. Based in New York City, Cooke reports to FCB Worldwide CEO Carter Murray. He replaces Stephen Martincic who joined Ascential, the holding company of Cannes Lions.

  • And Now A Message To President Trump, From Women Around The World in MAD on 01/20/2017

    Teresa Herd, VP/global creative director for Intel, and Marianne Besch, managing director, ECD, mcgarrybowen San Francisco -- are lending their talents to send a bold message to the Trump administration and the world: Women's rights are human rights.

  • Kinetic WW Appoints Michael Lieberman To New Strategy Role in MAD on 01/20/2017

    Lieberman has been appointed Chief Strategy Officer at the agency, a new role there. He joins from sibling firm tenthavenue. Both units are part of WPP. He'll now oversee client services based out of the agency's New York office and is tasked with evolving the offering of Kinetic North America.

  • DEG Acquires Hint Studios in MAD on 01/19/2017

    Digital agency DEG is acquiring the Kansas City-based creative content and experience design shop Hint Studios. Terms of the deal were not disclosed. Formerly Take Two Productions and T2, the 11-person agency focuses on video and creative content, experiential design, and digital development for clients including LinkedIn, Uber, Sprint, and Puma.

  • Ryan Haskins To Lead F&P's New Media Operation in MAD on 01/19/2017

    Ryan Haskins, former group media director at Wieden + Kennedy (W+K), is joining Figliulo&Partners (F&P) to head up its new in-house media and communications planning department. Based in New York City, he will report to Judith Carr-Rodriguez, president and partner, F&P.

  • VSA Partners Reshuffles Executive Suite in MAD on 01/19/2017

    CEO Dana Arnett is shifting to the new position of vice chairman and founding partner. After five years at the agency, William Rosen is being promoted to CEO after leading the agency's marketing and data science departments and helping to land clients AB InBev, Beam Suntory and Kimberly-Clark.

  • The Next Starbucks? Baltimore Agency Opens A Coffee Shop in MAD on 01/18/2017

    Baltimore-based agency Planit is expanding beyond its ad agency roots to open Order & Chaos (O&C), a full-service coffee shop adjacent to its headquarters. "Coffee shops are a hub of activity. So are ad agencies. Put the two together and it's a double-shot," the agency stated.

  • REVOLVING DOOR: Madwell Beefs Up Executive Ranks in People on the Move on 01/18/2017

  • Anathea Ruys To Head Carat's LA Office in MAD on 01/18/2017

    Carat USA has appointed Anathea Ruys to head its Los Angeles office as SVP managing director. She succeeds John Nuzzi, who passed away last year, and will report to Michael Epstein, President & Chief Client Officer of Carat USA.

  • GALE Recruits 2 RazorfishSapient Alum in MAD on 01/18/2017

    SapientRazorfish veteran Marco Bailetti is departing the Publicis-owned agency to join GALE as SVP performance analytics. In this newly created position, he will lead global performance analytics and work with various clients, such as BMW, EasyFinancial and Mackenzie Investments.

Comments by Larissa All comments by Larissa

  • Cannes Is No Longer An Ad Festival by Maarten Albarda (Online Spin on 06/27/2016)

    Great article but having just come back after my first year, I have to disagree with some of these points. Lions do matter. Clients expect - demand - that their agencies to win and if they don't, they will likely get dropped. I also attended many panels where both brands and agencies specifically commented about the importance of bringing creativity back as the centerpoint. 

  • comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per by Larissa Faw (MAD on 03/24/2016)

    Hey Josh. I just want to clarify that Matta did say that comScore calls households devices. Whether that is official or not, it was what he said during his panel. And your further explanation mimics his comments about the reasons why. 

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