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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • Horizon Organic Goes Viral With The Holderness Family  in MAD on 09/02/2015

    A new video from the family that created "Xmas Jammies" (16 million views and counting) explores what happens when the children switch roles with their parents to get them ready for their day. It garnered more than half a million views in its first week.

  • VSA Partners Opens Marvin Windows Account in MAD on 09/02/2015

    Marvin is shaking things up with its first agency shift in 30 years by selecting VSA Partners as its new marketing and advertising agency of record following a formal review. The first new work from the agency will debut in early 2016.

  • Terri & Sandy Wins Phonak Hearing Aid Account in MAD on 09/02/2015

    The incumbent agency on the brand, part of Swiss-based Sonova, was Publicis Groupe's Saatchi & Saatchi. The shift occurred without a formal review.

  • Unilever's Campaign To Save The Forests in MAD on 09/01/2015

    In advance of the United Nations Conference on Climate Change in Paris in December, Unilever is launching a multi-faceted advocacy campaign to raise awareness over how deforestation is connected to global warming.

  • Virgin America Works Hard To Fly To Hawaii in MAD on 09/01/2015

    A new campaign, "Work Hard, Hawaii Hard" from creative AOR Eleven promotes the airline's new service from San Francisco to Maui and Oahu starting in November.

  • Big Spaceship Shapes Fred Segal's Story Online in MAD on 08/31/2015

    The agency has been tasked with developing the retailer's online strategy and design and with building a new digital experience focused on social storytelling.

  • Campbell Ewald Goes Back To Basics With New Branding in MAD on 08/31/2015

    In May the Interpublic agency was cleaved from Lowe and Partners to operate separately within the newly merged Mullen Lowe Group. Now, to recognize this new beginning, the agency is unveiling a new brand identity centered on a new logo.

  • Accenture Continues To Bolt On Digital Agency Expertise in MAD on 08/31/2015

    The company's latest acquisition, made via its Interactive unit, is Brazil's AD.Dialeto, which will retain its own branding but collaborate with Accenture Interactive's Sao Paulo operations.

  • BSSP Welcomes DraftKings To The 'Big Time' in MAD on 08/28/2015

    "Welcome to the Big Time" is the new theme for the fantasy sports league, likening fans to athletes on the field who are competing to win. Unlike previous ads, these spots showcase its diverse user base.

  • Forge Worldwide's New Recruitment Campaign for Johnson & Wales in MAD on 08/28/2015

    "Experience Your Future Now" is the new umbrella messaging and brand positioning for the university's four campuses in New England, North Miami, Denver, and Charlotte.

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