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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • TD Ameritrade, Havas Reveal The Inner Lamb in MAD on 02/28/2015

    This March, the online brokerage firm and Havas are introducing the latest iteration of the client's "You Got This" campaign. The spot, voiced by comedian Chris Parnell, shows that even the least confident creature in the animal kingdom -- the lamb -- can be confident, thanks to the financial institution.

  • Host Neil Patrick Harris' Oscar Win: $51 Million In Media Exposure in MAD on 02/27/2015

    Harris reaped earned-media gold -- $51 million, according to an analysis by Vu Digital. The firm analyzed 18,094 frames of Oscar content, and identified more than 24,000 separate data points from the program including text on the screen, spoken words/phrases, objects, brands and faces. More than 3,200 phrases were spoken during the show -- defined by a phrase as a sentence, or phrases of a sentence -- and more than 4,000 words appeared on the screen throughout the night.

  • Let's Talk: Start-up Aims At Troubleshooting Agency-Client Relationships in MAD on 02/26/2015

    The new firm, Hallway Talk, was co-founded by industry veterans Dory Shaw Ford and Penny Jo Welsch. The new firm will address issues such as business practices and service levels, agency and client perceptions, satisfaction levels and potential areas of improvement.

  • New Anti-Drug Campaign Uses Gesture Recognition Technology And A Facebook Game in MAD on 02/26/2015

    The campaign, from Atmosphere Proximity for the Partnership For Drug-Free Kids is targeted to teens and will be promoted via traditional TV spots as well as extensive digital and social outreach, including Facebook and Tumblr.

  • Horizon Dances For One Billion Rising in MAD on 02/25/2015

    Four teams hit the dance floor at the agency's New York office and raised $5,000 for the non-profit One Billion Rising, which is devoted to ending violence against women.

  • Out There Lands Farfetch, Roberto Cavalli  in MAD on 02/24/2015

    The fashion branding specialist was selected by Farfetch to guide its media strategy, which includes its first-ever advertising campaign. Meanwhile, Roberto Cavalli awarded worldwide media planning and buying responsibility to Out There. Previously, the Cavalli assignment was handled in-house.

  • With Help From Ad Shop Mono, Sperry Top-Sider Is Rebranding in MAD on 02/24/2015

    The rebrand coincides with the iconic shoe company's 80th anniversary. Parent company Wolverine Worldwide is fueling the brand with lots of new resources, including senior talent and a trebling of media spending this year versus 2014.

  • MDC Partners Reports 10.8% Organic Growth For 2014 in MAD on 02/23/2015

    Net new business wins added revenue of $162.7 million, an increase of 27.9% over 2013. Meanwhile, the company's net loss attributable to MDC Partners narrowed sharply to $24.1 million from $148.9 million in 2013. Revenue in the fourth quarter was up 17.5% to $339.9 million with organic growth of 12.5%. The net new business revenue total in Q4 was $56.7 million.

  • Oscar Wasn't As Popular In Social Media Circles This Year in MAD on 02/23/2015

    That's according to an analysis by Amobee Brand Intelligence, which reports that the level of social chatter surrounding this year's Academy Awards was not as great as last year. And for the most part, there appeared to be fewer opportunities for brands to align themselves with the ceremony in ways that really popped. The brands that did receive attention did so primarily through earned media.

  • You Don't Have To Be Jewish To Love Manischewitz's Cornucopia Of Kosher Delights  in MAD on 02/23/2015

    In a campaign reminiscent of the classic Levy's rye bread effort, but utilizing digital age marketing platforms, Manischewitz is launching the new "Matzo And So Much More" campaign, designed to showcase the brand's hundreds of kosher products to a target much broader than its traditional base of Kosher households.

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