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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • Third Of Consumers Say They Would Exchange Personal Info For Content in MAD on 12/05/2016

    Well, at least content they find 'compelling,' according to a new Accenture Interactive survey of more than 1.000 consumers. Almost half of those polled says they feel affected by advertising on a daily basis.

  • Penn State Uses Humor To Entice Students in MAD on 12/05/2016

    Research has shown that the biggest concerns of a modern-day college-hopeful have shifted from what the University has to offer, to what their future looks like at the university and their future careers. Now the Big Ten school and Decoded Advertising are avoiding typical college marketing cliches that promote athletics or Nobel laureates to introduce a humorous and modern campaign that features students walking and talking to the camera in one-take shots.

  • Agencies Forecast Moderate Ad Growth, Digital To Surpass TV In 2017 in MAD on 12/05/2016

    The moderate gains predicted for 2017 are not surprising for a year lacking big sports events like the Olympics or the U.S. political elections. The agencies -- Interpublic's Magna, WPP's GroupM and Publicis Groupe's Zenith -- cited political uncertainties and general business conservatism in the post-Great Recession era for the middling gains.

  • NEW! Upland Brewing Company Promotes Sour Ales With 'Blended Works Of Art' in Out to Launch on 12/02/2016

  • Edible Arrangements Targets Both C2B And B2B In Holiday Campaign in MAD on 12/02/2016

    The "Boss spot" promotes Edible's recently launched business gifting arm. The company says it is "seeing a lot of traction with sports teams and large businesses using us for corporate / employee gifting or client retention programs," citing orders from the Celtics, the Eagles, Google, and ESPN. The consumer spot introduces "Jan" as she receives an elaborately designed fruit tree. The work is from Havas New York.

  • California Lottery Holiday Campaign Focuses On Joy, Not Greed in MAD on 12/02/2016

    Rather than focus on the greedy obsession of a big payout, the campaign highlights the emotions that come from receiving a small gift, like Holiday Scratchers, even when the person purchasing is not the one playing. The effort is from CL agency David&Goliath.

  • Telemundo Launches First Virtual Reality Campaign in MAD on 12/02/2016

    The VR campaign promotes the upcoming new series, "El Chema," a story inspired by real-life events involving a drug kingpin resembling El Chapo that includes an escape from a high-security prison. It centers around "The Chema: A 360 Escape" to give fans the opportunity to undertake a daring VR tunnel escape from a high-security prison.

  • Groupon Launches First-Ever Holiday Campaign in MAD on 12/01/2016

    Developed with agency O'Keefe Reinhard & Paul (OKRP), the "Gift the Experience" campaign includes two TV spots that separately showcase the experiences, including sky-diving and massages, and the gifts, such as drones and GoPros, cookware from Rachael Ray and Vitamix blenders and apparel and sports equipment ranging from coats to skateboards.

  • Crown Royal's Big Toast To Generosity in MAD on 11/30/2016

    The Diageo whiskey brand is launching a big purpose-driven campaign with the tagline, "Live Generously and Life Will Treat You Royally." The multifaceted campaign and its elements were developed in collaboration with Anomaly New York, Taylor Strategy, Vayner Media, Colangelo Synergy Marketing, starpower, Carat, Just Marketing International, Lush Life, Wasserman and Western Unlimited.

  • HZDG Lands Maryland Marketing Assignment  in MAD on 11/30/2016

    HZDG will be responsible for creating a new, unified brand positioning for Maryland as a place to live, work and grow a business. The Rockville, MD-based agency won the business after a competitive review originally involving 27 firms.

Comments by Larissa All comments by Larissa

  • Cannes Is No Longer An Ad Festival by Maarten Albarda (Online Spin on 06/27/2016)

    Great article but having just come back after my first year, I have to disagree with some of these points. Lions do matter. Clients expect - demand - that their agencies to win and if they don't, they will likely get dropped. I also attended many panels where both brands and agencies specifically commented about the importance of bringing creativity back as the centerpoint. 

  • comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per by Larissa Faw (MAD on 03/24/2016)

    Hey Josh. I just want to clarify that Matta did say that comScore calls households devices. Whether that is official or not, it was what he said during his panel. And your further explanation mimics his comments about the reasons why. 

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