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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • Fans Want To Go Deeper With Super Bowl Brands  in MAD on 01/29/2015

    Although millions will watch this Sunday's Super Bowl, fans say brands are missing the mark if they only air a TV spot. Rather, they want brands to engage with them on deeper levels across multiple channels. These avid watchers are more likely to multi-task while watching the game, with 30% streaming additional Super Bowl content while watching the game, 14% are consuming other relevant content via their tablets and 11% on their smartphones. Some 26% watch NFL Sunday Night Football Extra to see live interactive broadband broadcast and in-game video highlights.

  • SynergEyes, DevicePharm 'See' New Ad Campaign in MAD on 01/29/2015

    Developed by DevicePharm, an agency that specializes in medical advertising, the new "Transform" campaign illustrates what the company says are the unique and life-changing benefits of SynergEyes advanced technology contact lenses.

  • Havas EHS, Havas Discovery Merge To Become Helia in MAD on 01/29/2015

    The new entity will create a seamless brand across the U.S. (Chicago, Richmond, Baltimore, and New York), Europe (London, Cirencester, Warsaw) and China (Shanghai) with combined data-related revenue of over $70 million, more than 200 data scientists, 700 staff,and a client roster that includes Unilever, easyJet, IBM, Diageo, Sony PlayStation, Liberty Mutual and Dish.

  • REVOLVING DOOR: Mehta Mehta Joins Innocean USA As VP/Group Digital Creative Director in People on the Move on 01/28/2015

  • What The Mobile Tipping Point In Search Means For Marketers in MAD on 01/28/2015

    In 2015, search as a whole will cross the "mobile tipping point" with the number of mobile queries exceeding those made via desktops or tablets, according to a study conducted by iProspect, part of Dentsu Aegis Network. This means paid search in 2015 will be less about purely tactical delivery and more about high-level strategy and brand experience.

  • Groups Set To Tweet About Gender Equality During Super Bowl Ads in MAD on 01/28/2015

    The 3% Conference, a movement focused on building a business case for more women creatives in the ad industry, is now teaming with the Representation Project for the second annual Super Bowl Tweetup to encourage discussion about women featured in commercials airing during the game. A number of ad agencies are also holding events related to the effort.

  • Jason Trobman Joins Digital Pulp's C-Suite in MAD on 01/27/2015

    Trobman, an expert in Drupal open-source software, has joined the New York-based agency as Chief Technology Officer, a new position at the shop. He'll report to agency partner and managing director Brian Loube.

  • Golfers Couples, Funk Featured In New Mitsubishi Electric Ads in MAD on 01/27/2015

    Mitsubishi Electric's agency of record, Ames Scullin O'Haire (ASO) is introducing two new spots featuring professional golfers Fred Couples and Fred Funk that first debuted during the Golf Channel's coverage of The Mitsubishi Electric Championship at Hualalai held January 24-25.

  • Consumers Say Ads Are Now Less Informative About Products in MAD on 01/26/2015

    The percentage of Americans who say advertising helps them learn about products and services has dropped from 52% in 2005 to 41% in 2014, according to a new Mindshare study. Likewise, those that say they read ads in magazines out of curiosity has dropped from 31% in 2005 to 23% today and people who like TV ads that make them laugh has declined from 74% to 62% over the same time frame. More consumers are looking for a "trusted company to help simplify my daily life."

  • FirstBank Jumps On DeflateGate For OOH Super Bowl Advertising in MAD on 01/26/2015

    FirstBank had no at-game advertising plans, but the New England Patriot's scandal was too much of a perfect opportunity to ignore. The Colorado-based company is currently expanding its home loan business in Arizona and has 15 branches in the Glendale/Phoenix/Scottsdale metro area, the region hosting the game. It's "Deflate Mortgages" outdoor campaign launches today and will run for four weeks.

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