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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • NEW! DC To Winter Weary New Yorkers: Come Visit! in Out to Launch on 04/20/2015

  • Horizon Wins Lindt Media Assignment in MAD on 04/17/2015

    Lindt spent an estimated $45 million on ads in 2014, down from $51 million in 2013, according to Kantar. Horizon has been on quite a roll in recent weeks, particularly its Los Angeles office. On Friday, Hollywood film and TV studio STX confirmed it has appointed the New York-based independent shop as its media agency. The studio says it expects to spend between $350 and $400 million annually promoting its film slates.

  • BIZ DEV: San Diego Parks Tap MeringCarson To Raise Profile  in Accounts on the Move on 04/17/2015

  • Y&L Wants To 'Uneducate' You About East Africa in MAD on 04/17/2015

    A campaign microsite pulls personal information from users' Facebook pages, and changes the lives they know to look like the lives they'd have if they had never gone to school. also produces a shareable infographic that users are encouraged to post to social channels including Facebook, Twitter and Instagram to spread Building Tomorrow's message and help grow its base of believers. The campaign will be supported with social ad buys and some digital retargeting.

  • Crafting A New Marvel Comic Book Using Adobe Creative Cloud  in MAD on 04/17/2015

    Four international students will be selected to craft the first comic book created using Adobe Creative Cloud. Each student is tasked with a portion of the comic to showcase their unique style and interpretation of the popular Marvel superheroes. The limited-edition issue will be released in conjunction with the "Avengers Age of Ultron" theatrical film and will debut at San Diego's Comic-Con this summer.

  • Anette Lillegard To Lead Strategy At Fallon in MAD on 04/16/2015

    As Chief Strategy Officer, Lillegard will lead all aspects of strategy within the organization, including oversight of the agency's account planning, connection planning, research, analytics and consulting units. She will also help to shape the future of the company as a member of the Fallon Executive Management Team.

  • Piano Man Joel Wants To Save Elephants, Eliminate Ivory Keys in MAD on 04/16/2015

    The musician is lending his voice to the new "Take A Stand For Elephants" campaign. A preference for ivory piano keys by some piano players, he says, "does not justify the slaughter of 96 elephants every day. There are other materials which can be substituted for piano keys. But magnificent creatures like these can never be replaced."

  • Mono "Lytes Up" Fitness Routines For New Propel Water Campaign in MAD on 04/16/2015

    Debuting this week, a new campaign sets out to "lyte up" fitness routines with a multifaceted campaign running across TV, video, digital, print, social, and search through October. In all, they are meant to target what the agency terms "passionate exercisers," such as yoga enthusiasts, runners, bikers, cross-fitters and spinners.

  • Horizon Media Successfully Defends Telemundo, NBC Universo Assignments in MAD on 04/15/2015

    Horizon will handle strategic planning, activation and analytics responsibilities across all communications channels for both networks. The agency's Los Angeles office will serve as the account leader.

  • NEW! Target And Chandelier Launch 'Life is a Party' Campaign in Out to Launch on 04/15/2015

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