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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • NFL, KBS Introduce 'Game Changing' ALS Campaign in MAD on 11/27/2015

    Developed by agency KBS, the pro-bono campaign features amazing plays such as Dwight Clark's "The Catch," Roger Staubach's "The Hail Mary," and Steve Gleason's "The Rebirth" to remind fans that the impossible does sometimes happen.

  • SS+K Showcases Curious, Eclectic New Yorker Readers  in MAD on 11/27/2015

    The agency has developed a campaign for the iconic magazine, now in its 90th year that focuses on what the magazine asserts are traits shared by its readers-innate curiosity and eclectic contemporary tastes.

  • Don't Get Your Ball Crushed; And Take Off Excess Holiday Weight At The Same Time in MAD on 11/25/2015

    A new campaign for Planet Fitness centers on a 90-second video send-up of the 'Hunger Games' movie franchise, developed by agency Red Tettemer O'Connell + Partners. For the first time the fitness chain is using in-cinema advertising as part of its campaign in a bid to attract younger consumers.

  • Peet's Pursues The 'Millennial Connoisseur' In New Campaign in MAD on 11/24/2015

    Developed by creative AOR Cutwater, the multi-faceted campaign includes TV, digital, and social media and targets a new demographic for the brand - so-called "Millennial Connoisseurs"- who are trend setters, knowledgeable influencers and modern coffee aficionados, according to the agency.

  • Holiday Shoppers: Many Looking To Gift Themselves in MAD on 11/24/2015

    A new survey from Horizon Media shows that nearly a quarter of those polled (23%) will shop for everyday items for themselves and another 17% will shop for everyday items for others in their families.

  • RCA's 'Made For (Holiday) Moments' in MAD on 11/23/2015

    The company and its agency, gyro San Francisco, are repositioning a campaign that bowed earlier this year to align with the holiday season by suggesting that RCA products are the perfect gifts for families.

  • Erwin Penland Starts New Year With New President in MAD on 11/23/2015

    The agency, part of Interpublic's Hill Holliday, is promoting Joe Saracino from chief client officer to President effective January 1, 2016.

  • Smartphone Penetration Reaches 56% Globally in Mobile Marketing Daily on 11/23/2015

    More than half the world's population will have smartphones by the end of this year, according to ZenithOptimedia's just-issued New Media Forecast report. Jonathan Barnard, the firm's top forecaster, says the key takeaway for advertisers is that "if they're not on mobile, they are missing out on one of the main channels that most of the population uses to inform and entertain themselves."

  • Canvas Worldwide Canvasses For Awesome Talent Via New Ad Campaign in MAD on 11/20/2015

    In August, Horizon Media and Innocean USA announced a joint venture to launch Canvas Worldwide, a global media agency network that will have as its charter client the $700 million Hyundai Motor America and Kia Motors America account that has been handled until now by Interpublic's Initiative. The new shop is launching an ad campaign to help recruit hundreds of staffers.

  • 'Epic Quest' Digital Book Core To New Target Holiday Campaign in MAD on 11/20/2015

    This 49-page digital book narrated by actor Neil Patrick Harris features interactive activities, moving pictures, sound effects and animation. Each week a new chapter will be introduced online through December 25. As the story unfolds TV spots will track the action by capturing milestones along the journey of its characters, Sophia, Nina, Jack and Bullseye, say agency executives.

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