LARISSA FAWLarissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at firstname.lastname@example.org.
Articles by Larissa All articles by Larissa
- McDonald's Lampoons Hipster Coffee Culture in
While McDonald's is the dominant player in the fast food world, it remains an upstart when it comes to its coffee. Now, the chain is introducing a new campaign in the UK to differentiate itself from the complicated, expensive and sometimes intimidating world of hipster cafe culture.
- Marita Scarfi Departs 72andSunny For PebblePost in
PebblePost has appointed agency veteran Marita Scarfi Chief Financial Officer. In this newly created role for the direct mail specialist, Scarfi, in addition to finance duties is also tasked with overseeing the launch of the startup's West Coast office in San Francisco.
- Accenture Acquires Germany's SinnerSchrader in
SinnerSchrader co-founder and CEO Matthias Schrader will retain his role and, after a transition period, will lead the joint digital agency business of Accenture Interactive in Germany, Austria and Switzerland. The 500-staff office will expand the existing Accenture Interactive team's expertise in consulting, design and digital technology.
- Haribo Imports UK Campaign To America in
Haribo and its U.K. agency Quiet Storm came up with the original concept and executed it overseas. Now, Haribo and Quiet Storm feel the message will resonate with American audiences as well as Scandinavia, Holland, France and Spain.
- REVOLVING DOOR: GALLEGOS United Adds Two Leaders in
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- PuppySpot Launches First Ad Campaign in
Developed with agency Quirk, the creative is designed to support what PuppySpot is doing to make sure prospective puppy owners only get a dog from the best and most responsible breeders. Ads will run on Animal Planet, National Geographic Channel, Nat Geo Wild, ESPN, and Discovery Science. There's also a social media spot as well as short clips of select puppy moments that will be shared across all of PuppySpot's social channels including YouTube, Facebook and Instagram.
- Subway Recooks Cookie Notifications in
Developed by McCann London, the campaign gives Subway digital cookie acceptors the chance to enter their email address to receive a voucher for a free cookie in-store. The project is one of a number of recent programs by the brand to up its digital reach-out capabilities to consumers.
- The Community Opens Office In London in
The Publicis Group-owned shop launches with a small group of clients, including Tesco Mobile and Britain's Beer Alliance. The office opens with 12 people led by executive creative director Mark Hunter, formerly of SapientNitro, which acquired the community in 2014 for an estimated $40-plus million.
- REVOLVING DOOR: Geoff Oki Promoted At Heavenspot in
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- MDC Lands Goldman Sachs Equity Investment in
After the deal closes-expected by March 31--Bradley J. Gross, a managing director in the Merchant Banking Division of Goldman Sachs, will join the MDC Partners Board of Directors, which will expand to seven members. Last year, MDC retained LionTree Advisors to conduct a comprehensive review of the Company's financial and capital structure, which is now concluded. Options are said to have included an outright sale of the company.
Comments by Larissa All comments by Larissa
- Cannes Is No Longer An Ad Festival
(Online Spin on
Great article but having just come back after my first year, I have to disagree with some of these points. Lions do matter. Clients expect - demand - that their agencies to win and if they don't, they will likely get dropped. I also attended many panels where both brands and agencies specifically commented about the importance of bringing creativity back as the centerpoint.
- comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per
Hey Josh. I just want to clarify that Matta did say that comScore calls households devices. Whether that is official or not, it was what he said during his panel. And your further explanation mimics his comments about the reasons why.