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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • Campbell Ewald Checks In To Country Inn & Suites in MAD on 10/06/2015

    Parent company Carlson Rezidor Hotel Group (CRHG) plans on repositioning the upper-midscale hotel chain to better connect with younger guests.

  • Former Gartner Executive To Lead IP Efforts At Razorfish in MAD on 10/06/2015

    As an expert on "emerging technology trends and their impact on business transformation," Richard Fouts will lead the development of proprietary research and analysis designed to help business leaders and Razorfish clients overcome the challenges of digital disruption.

  • Cari Weisberger Gains Traction As Director of Media Services in MAD on 10/05/2015

    Weisberger, a digital agency veteran and a founder of the shop that became Digitas, is San Francisco-based and will report to Traction CEO Adam Kleinberg. She replaces Abe Snyder who has left the agency.

  • BSSP Wins Logan's Roadhouse Account in MAD on 10/05/2015

    The appointment follows several changes at the restaurant chain. Last October, Logan's Roadhouse appointed Sam Borgese President and CEO. Then in February, Len Van Popering departed Arby's to join Logan's as CMO. The review was launched in June.

  • Campaign Tricked Kids To Go Outside, Become One With Nature in MAD on 10/02/2015

    The Barbarian Group did it with a documentary-style film in which they invited a group of 8-9 year-olds to test out "an under development realistic video game." The intent was to get them to appreciate the great outdoors.

  • CP+B's Side Business Is A Thriving Enterprise in MAD on 10/02/2015

    The shop created a line of bourbon that did so well Bacardi decided to buy it. The lessons learned from creating and marketing its own products also help staffers at the agency do their day jobs better.

  • Is LA The New Center Of The Ad World?  in MAD on 10/01/2015

    Well, some Los Angelenos speaking at an Advertising Week panel certainly think so -- given its diversity, open spaces and the ability of agency types to work and live in a city and have a backyard too. Poll New Yorkers and you'll probably get a different POV.

  • Content Partnerships Not Always Smooth Sailing in MAD on 10/01/2015

    The demand for content increasingly drives players with conflicting interests to become venture partners, and friction often results. At an Advertising Week session, WPP CEO Martin Sorrell pointed out that control is often the issue driving the tensions.

  • Want Consumer Engagement? Have A Point Of View in MAD on 09/30/2015

    Consumer-generated content has a place in the ecosystem, but is unlikely by itself to create long-lasting relationships that brands seek. Brands need to step up with compelling stories that people find interesting and that will motivate them to share with others.

  • Too Many Brands Reach Latinos With Off-Putting Stereotypes in MAD on 09/30/2015

    JWT CEO Gustavo Martinez recalled a trip to Medellin, Colombia with colleagues who "thought they were going to be killed, thanks to all of the movies and reports but nothing happened...Open your mind and you will embrace amazing things."

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