LARISSA FAWLarissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at firstname.lastname@example.org.
Articles by Larissa All articles by Larissa
- Horizon Media's Push For Innovation and Entrepreneurship in
The agency launched MKT in its New York office two years ago and now has plans to extend the platform to its Los Angeles office. Horizon also recently named a chief invention officer to develop a blueprint to make the agency's most innovative ideas reality.
- Media Trends 2015: Precision TV, Everyday Memes, And Media With 'Pace And Purpose' in
That's according to executives at Starcom MediaVest Group who live and breathe those trends daily. In 2015, the new social tentpole is the everyday. One takeaway: Don't underestimate the growing real-time needs of advertisers.
- Forge Worldwide 'Grows' Storybook Campaign in
Using the familiar context of a children's storybook with illustrations, the campaign is designed to elicit warmth through "storybook" illustrations, featuring toys, books and clothing-the key donation categories sought by the organization. The agency worked with two Boston-based artists, Jannie Ho and Renee Kurilla, who donated their talents.
- Fido Gets More Holiday Booty Than In-Laws in
The average family expects to spend around $475 on gifts this holiday season while purchasing nine gifts -- six gifts for family members and three gifts for friends and co-workers, according to SapientNitro's Research Institute. On the receiving end, pets will rack up about 5% more this year than they did in 2013, according to one estimate.
- Second Story, NEA Develop A White House 'Wonderland' in
Second Story, part of SapientNitro, and the National Endowment for the Arts (NEA) are adding a high-tech experience to this annual tradition: an immersive, digital wonderland that celebrates how art and technology unite to create stories that inspire and delight.
- Johnsonville Sausage Hooks (Without Piercing) Droga5 For Creative Duties in
Droga5 will handle strategy, creative, digital/social marketing and branded infotainment. The first campaign will debut Q1 2015. This account win comes after a seven-week agency review that included Droga5, Crispin Porter + Bogusky, Fallon and incumbent agency Cramer-Krasselt, which has handled Johnsonville's creative advertising since 2008.
- Y&L Rebrands Kelty Outdoor Gear in
Essentially, because the Kelty brand has been around for a long time, it's more familiar to an older audience," says Bryan Judkins, Creative Director and Principal at ad shop Young & Laramore. "This effort is to re-energize the brand by tapping into its inherent youthful spirit, while continuing to reinforce the construction and durability of the gear itself."
- Amazon Top Info Source For Holiday Deal Seekers in
Six in 10 survey respondents choose it as their key information source, beating out friends and family (42%), store websites (41%), search engines (30%), and TV ads (28%).
- Content Agency Contend Strengthens Leadership Team in
The agency is expanding its talent pool by hiring three new executives: Michael Beller as VP Emerging Technologies, Matt Luem as VP Content Creator and Alfredo de Villa as VP Content Creator.
- Bakers Square Selects HY Connect As AOR in
Ad campaign efforts for the family restaurant chain will focus on "breakthrough creative with strong consumer relevancy," the agency says, including promotion of its pies which the company has positioned as "The Best Pies In America." The first work from the new shop is expected in the first half of 2015.