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Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at

Articles by Larissa All articles by Larissa

  • Brands See Horror With 'Rocky Horror Picture Show' in Television News Daily on 10/21/2016

    Fox's "Rocky Horror Picture Show" did not catch fire among viewers or advertisers. The musical's early ratings were down 54% from the similarly themed "Grease Live!" that aired on Fox earlier in the year. Tweets didn't help.

  • Santa Barbara Hopes You 'Miss Nothing' in MAD on 10/21/2016

    Visit Santa Barbara is repositioning its travel advertising to shift perceptions of Santa Barbara as not just an average beach town, but an active destination that offers a diversity of experiences. Developed with agency Cutwater, the "Miss Nothing" campaign suggests revival and a world of new and attainable luxury.

  • Big Turnout For Streamed Xbox Game Promotion in MAD on 10/21/2016

    Some 1.8 million people tuned-in to the October 5 broadcast via real-time streaming on Xbox Live, Facebook Live, Twitch, YouTube and Beam that promoted Microsoft's "Gears of War 4," according to ad agency Midnight Oil that developed the promotional campaign.

  • REVOLVING DOOR: Horizon Hires Kathleen Friel-McCartney in People on the Move on 10/21/2016

  • Agencies Send Out SOS For Children's Villages  in MAD on 10/20/2016

    The PSA will air across a number of networks during the fall season through support from the Midas Exchange, GroupM's media bartering unit. The effort led by Midas' Erin Keating, managing partner, and Tom Dempsey chief investment officer, has brought in the support of major networks. This PSA will run in tandem with an out-of-home (OOH) advertising and digital campaign by WPP's Kinetic and a number of vendors.

  • Engine Group Has Deep Focus On EyeBuyDirect in MAD on 10/20/2016

    The eyewear seller has selected Engine Group for an array of marketing services that will be handled by different agencies within the group including Deep Focus, Moment Studio and co/star.

  • Mono Spins Project Work As A New Business Model in MAD on 10/20/2016

    The Minneapolis-based shop is introducing monoONE, a new short-term contract option that the agency has devised in response to the realities of the marketing landscape today.

  • Publicis Reports 0.2% Q3 Organic Growth  in MAD on 10/20/2016

    Publicis' organic revenue growth was 1.9% for the first nine months of 2016. Exchange rates impacted revenue negatively by about $49.37 million, or 1.9% of third-quarter revenue. Net acquisitions contributed about $34.01 to revenue.

  • Publicis Media Does Not Want Another Walled Garden in MAD on 10/19/2016

    The industry has not seen the full fallout from Facebook's misattributing viewing metrics, says Publicis Media Exchange CEO Dave Penski. It will impact client spending," he says. "We have known the average time spent on Facebook was nowhere near 10 to 11 seconds. It was much less than three seconds. This will be a major shift for clients."

  • Ding-Dong: Avon Calls On Horizon For Offline Media Duties in MAD on 10/19/2016

    Avon has not had an incumbent for offline media in North America in a number of years. The beauty brand became a private company, majority-owned by Cerberus Capital Management in March 2016, when Avon's North American business separated from the global, publicly-traded company, Avon Products.

Comments by Larissa All comments by Larissa

  • Cannes Is No Longer An Ad Festival by Maarten Albarda (Online Spin on 06/27/2016)

    Great article but having just come back after my first year, I have to disagree with some of these points. Lions do matter. Clients expect - demand - that their agencies to win and if they don't, they will likely get dropped. I also attended many panels where both brands and agencies specifically commented about the importance of bringing creativity back as the centerpoint. 

  • comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per by Larissa Faw (MAD on 03/24/2016)

    Hey Josh. I just want to clarify that Matta did say that comScore calls households devices. Whether that is official or not, it was what he said during his panel. And your further explanation mimics his comments about the reasons why. 

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