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LARISSA FAW

Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at larissa.faw@yahoo.com.

Articles by Larissa All articles by Larissa

  • Millennial Parents Raise Kids Differently And Marketers Must Address That in MAD on 07/28/2016

    It's critical for marketers and advertisers to understand what matters to modern parents and to accurately reflect this in their messages and campaigns, according to the Engine Group's Cassandra.

  • True Colors: Blue Tettemer O'Connell + Partners in MAD on 07/28/2016

    To celebrate this week's Democratic National Convention, the Philadelphia-based Red Tettemer O'Connell + Partners (RTO+P) changed its name to "Blue Tettemer O'Connell + Partners." Agency president and chief creative officer Steve Red is keeping his last name however.

  • REVOLVING DOOR: Horizon Hires Eric Timperman As SVP, Managing Director in People on the Move on 07/27/2016

  • Global Ad Buying Trends At Your Fingertips in MAD on 07/27/2016

    Ever wonder what the most popular pricing model is for ad buyers in Turkey? Or what the most popular type of vendor prevails in Russia? Or numerous other facts about media buying worldwide? Odds are good that Thalamus will have an answer.

  • Shoe Carnival Dances Back To School in MAD on 07/27/2016

    The shoe retailer and its AOR 22squared are partnering with izo, parent company of DanceOn to collaborate on a series of ads designed to appeal to teens.

  • Shopper Marketing's Bi-Directional Future in MAD on 07/26/2016

    Horizon Media's Kirk Olson outlines seven shopper "macro trends" that will likely impact retailers and brands in the near future. Among them: "Help Me to Live Better;" "Make it Immediate," and "Tell Me a Story."

  • Subaru Ads Mock Malaysian Prime Minister in MAD on 07/26/2016

    Allegations of political corruption in Malaysia are the inspiration behind a Subaru ad campaign running in the country. It was designed by San Francisco ad agency Cibo which does advertising for the brand in nine Asian countries.

  • Can You Hear Me Now: The 'Wunder' Of Hearing Aids in MAD on 07/25/2016

    With its agency Wunderman Health, Miracle-Ear is introducing a new campaign that aims to destigmatize hearing aids and address common stereotypes preventing many seniors from experiencing life with full hearing.

  • Rauxa Names First Chief Creative Officer in MAD on 07/25/2016

    Rauxa has appointed Kate Daggett as its first chief creative officer to lead the agency's 50-person creative department. Based in the agency's New York City office, she will build client partnerships and lead new business pitches.

  • Why Consumers Use Ad Blockers And What Motivates Them Not To  in MAD on 07/25/2016

    A new report from Omnicom Media Group (OMG) finds that publishers and advertisers can take steps to curtail usage of ad blockers. Nearly half of those polled in a survey (45%) said they install ad blockers to avoid dealing with pop-up ads, 40% do not want to be "bombarded" with ads, and 30% want to block pre-roll ads that prevent access to content.

Comments by Larissa All comments by Larissa

  • Cannes Is No Longer An Ad Festival by Maarten Albarda (Online Spin on 06/27/2016)

    Great article but having just come back after my first year, I have to disagree with some of these points. Lions do matter. Clients expect - demand - that their agencies to win and if they don't, they will likely get dropped. I also attended many panels where both brands and agencies specifically commented about the importance of bringing creativity back as the centerpoint. 

  • comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per by Larissa Faw (MAD on 03/24/2016)

    Hey Josh. I just want to clarify that Matta did say that comScore calls households devices. Whether that is official or not, it was what he said during his panel. And your further explanation mimics his comments about the reasons why. 

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