Soft-spoken golf commentators and a mythical sea creature are the latest stars of
Geico's "It's What You Do" campaign. Anyone who watches televised golf games knows that the announcers are quiet, monotone and show zero emotion. When a Kracken emerges from a water
trap, grabbing hold of a golfer and his caddy, the announcers keep their cool and continue to provide commentary. "Well, he's definitely going to lose a stroke on this hole," says one commentator in a
breathy whisper.
See it here, created by
The Martin Agency.
