LG Electronics Explains The Science Behind Its Smart TVs

by Amy Corr @MediaPostOTL, August 26, 2015

LG Electronics dubbed its amusing TV spots promoting its smart TVs "The Science Behind." TVs may be smarter, but content watched on them is a bit more lowbrow. Each of the four ads begins with a serious voiceover explaining the technology inside these fancy, intelligent TVs -- as viewers watch goat videos, turn their TV into a fish tank, watch their cat follow the remote button and fall asleep during a TV show marathon. No rocket science necessary. M&C Saatchi Stockholm created the campaign.

ad campaign, creative, tv

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