To Reach Sports Viewers on the Internet

To Reach Sports Viewers on the Internet

Recently a reader requested some specific information for planning a media buy to reach sports viewers. In hopes that it may be useful to other planners and buyers, here is some of the data. The Center for Media Research welcomes requests and comments regarding data and information that may be individually or universally helpful.

Top 10 Sports Sites

Brand or Channel Unique Audience (000) Reach (%)
ESPN 3,392 4.28
Yahoo! Sports 1,738 2.2
nascar.com 1,203 1.52
MLB.com 1,197 1.51
Sportsline.com 1,135 1.43
CNNsi 999 1.26
NFL Internet Network 985 1.24
NBA Internet Network 602 0.76
FansOnly 494 0.62
NHL 316 0.4
Demographics For Sports Viewers
  Composition (%)
Male 70.4
Female 29.6
Age
2 - 11 2.92
12 - 17 10.25
18 - 20 3.93
21 - 24 4.78
25 - 34 23.02
35 - 49 35.48
50 - 54 7.35
55 - 64 8.21
65 - 99 4.07
Income
$ 0 - 24999 5.37
$ 25000 - 49999 25.44
$ 50000 - 74999 30.62
$ 75000 - 99999 18.48
$ 100000 - 149999 11.89
$ 150000 - 999999 6.51
No Response 1.68
Source: Nielsen//NetRatings based on audience measurement of more than 50,000 U.S. panelists who have home Internet access.

Audience Measurement Data Week ending April 28, 2002

Recommend (1) Print RSS