To Reach Sports Viewers on the Internet

To Reach Sports Viewers on the Internet

Recently a reader requested some specific information for planning a media buy to reach sports viewers. In hopes that it may be useful to other planners and buyers, here is some of the data. The Center for Media Research welcomes requests and comments regarding data and information that may be individually or universally helpful.

Top 10 Sports Sites

Brand or ChannelUnique Audience (000)Reach (%)
ESPN3,3924.28
Yahoo! Sports1,7382.2
nascar.com1,2031.52
MLB.com1,1971.51
Sportsline.com1,1351.43
CNNsi9991.26
NFL Internet Network9851.24
NBA Internet Network6020.76
FansOnly4940.62
NHL3160.4
Demographics For Sports Viewers
 Composition (%)
Male70.4
Female29.6
Age
2 - 112.92
12 - 1710.25
18 - 203.93
21 - 244.78
25 - 3423.02
35 - 4935.48
50 - 547.35
55 - 648.21
65 - 994.07
Income
$ 0 - 249995.37
$ 25000 - 4999925.44
$ 50000 - 7499930.62
$ 75000 - 9999918.48
$ 100000 - 14999911.89
$ 150000 - 9999996.51
No Response1.68
Source: Nielsen//NetRatings based on audience measurement of more than 50,000 U.S. panelists who have home Internet access.

Audience Measurement Data Week ending April 28, 2002

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