• by Laurie Sullivan  @lauriesullivan, September 4, 2015

As Google adds another accusation of search advertising dominance abuse by a government agency, it reportedly asks the governing commission for confidentiality to keep it low-key. This time the finger pointing comes from Indian authorities, according to local reports.

An investigation opened by the Competition Commission of India (CCI) three years ago now claims Google favors its own services when customers run searches, suggesting a breach in India's competition law, according to the international news agency Agence France-Presse (AFP).

The AFP news agency reports that the CCI, which has yet to release the 714-page document, notes Google's conduct as "unfair and discriminatory," and the company "steers users to its own products and services, and produces biased results."

A Google spokesperson told the AFP that regulators and courts worldwide, including U.S., Germany, Taiwan, Egypt and Brazil, have looked into the allegations in the report and found no concerns on many of the issues raised.

Facebook, Amazon and Nokia, among many others are behind the complaints that initiated the probe, per reports.

While Google has until Sept. 10 to respond, reports suggest the company has requested the CCI to maintain confidentiality of the investigation.

Not only has India become an important market for Google to expand in mobile, but the company's newly appointed CEO Sundar Pichai was born in the country. In India Google competes with Microsoft Bing, Amazon and others.