• by Tyler Loechner  @mp_tyler, September 9, 2015

Digital ad tech firm AppNexus on Wednesday announced it has beefed its “Advertising Technology Group” with two new hires. The company has appointed Doina Harris as VP of the group’s EMEA operations, and Michele Weber as VP and head of the group’s global marketing efforts. The two will report to Casey Birtwell, GM of the Advertising Technology Group.

The Advertising Technology Group is the unit within AppNexus dedicated to serving its buy-side clients, including agencies, advertising and other ad tech firms, a company representative explained to Real-Time Daily.

Harris was most recently director, head of media and entertainment, EMEA at Google. Prior to that, she was Google’s director of sales operations and strategy for Southern and Easterns Europe, Middle East and Africa, per a release.

Weber was previously VP of growth marketing and communications at SAP.