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E.ON Launches Global Media Review
- Campaign, Friday, September 11, 2015 8:08 AM
The planning and buying review is being managed directly by the company, and agencies have been asked to submit RFPs. E.ON expects to make an appointment by the end of the year. MediaCom currently handles the GBP8.5 million business in the UK. Earlier this year, E.ON consolidated its advertising and CRM activity in the UK into Engine after a review run by ISBA. The account is being led by the Engine agency Partners Andrews Aldridge.
