• by Joe Mandese  @mp_joemandese, October 6, 2015

Yieldbot is boosting its marketing team with two senior hires from big digital media platforms.

Elissa Reiling-Gray has been named vice president of brand marketing and Veronica Mendoza as vice president of product marketing.

Gray has more than a decade of ad-tech marketing experience and most recently served as Americas marketing director at Exponential Interactive. Prior to that, she was marketing director at AdoTube and a senior marketing manager at AudienceScience. She also held roles at ABC Television Group and Microsoft Corporation.

Mendoza joins from AOL, where she was a senior manager focused on product marketing and development opportunities for the Advertising.com Sponsored Listings platform. Prior to that, she was a media analyst at the strategy firm Blue State Digital and spent seven years at Google.