• by Jess Nelson , November 5, 2015

Salesforce Marketing Cloud inked a partnership with digital marketing platform OtherLevels on Thursday, following a deal to integrate its B2B marketing automation system, Pardot, with Gmail earlier this week.

The deal connects Pardot with one of the largest consumer email providers, Google Gmail, which supports more than 900 million registered users. Google Apps for Work, Google’s B2B solution, announced that it had grown to over two million paying customers on Tuesday.

Pardot users can now send emails directly to Gmail and access Salesforce’s detailed lead information and email monitoring capabilities within Gmail. Lead information is displayed directly in Gmail and includes name, company, contact information, and lead score.

Salesforce Engage for Gmail also tracks and logs all Gmail email interactions, including open rates and engagement statistics. Additional product updates include faster data syncing within Salesforce and new data visualizations and reporting capabilities.

Partnerships this week also combine Salesforce Journey Builder with OtherLevels, a San Francisco-based company, for mobile optimization and testing software, automated retargeting and split testing capabilities, and geo-targeting data in the Salesforce platform. 

Ramsey Masri, CEO of OtherLevels, says that new partnership "gives Salesforce a reach into the real-time activity of a mobile user" and adds better segmentation, mobile tracking, and campaign management tools to Journey Builder. He says it's about email augmenting other media channels online and offline.