Around the Net
Vodafone Uses Science To Calculate Marketing ROI
- Marketing Week, Friday, November 6, 2015 6:40 AM
Vodafone took inspiration from pharmaceutical companies as it sought to put testing at the heart of the business and take its brand research “to the next level.” Speaking at a Thinkbox event today yesterday Vodafone’s head of brand strategy, insight and operations David Still said the brand has been taking steps to gain a thorough understanding of its media ROI.
