• by Amy Corr  @MediaPostOTL, November 11, 2015

Talk about pimping your ride. Total Wireless launched an amusing online and TV campaign encouraging mobile phone users not to spend an arm and a leg on things they don't need or use. And what better way to illustrate that tidbit than an oversized, expensive, unnecessary baby stroller to entertain your tot? In "Stroller," a man is just soooo  proud of saving money on his wireless bill after purchasing a Total Wireless phone. The only problem is that he's pushing his son in a SUV version of a stroller, with a bubble machine and sandbox -- not to mention strong tires. "Why waste money on something you don't need?" he asks. See it here. In addition, the brand created an ad just for The Latot stroller -- which is total spelled backwards -- that looks legit, until visitors actually head to the brand's website. "If you think this is ridiculous, take a look at your wireless plan," says the site, after you click on the "find a dealer" link. The Martin Agency created the campaign.