• by Amy Corr  @MediaPostOTL, November 18, 2015

Absolut Vodka teamed up with Water for People to launch an online campaign promoting Absolut Elyx. For every bottle of Aboslut Elyx purchased, a week's worth of drinking water will be brought to people in need. The charity video is directed by and starring Fred Armisen. Once you watch the video, you might agree that Armisen should stick to acting. When actors and musicians like Taylor Kitsch, Tracee Ellis Ross, Miles Teller, Aimee Mann, Natasha Lyonne, Chloe Sevigny and comedian George Wallace audition for the ad, Armisen gives them each the job, because he's too nice! This backfires when Wallace gets wind of Lyonne winning the role. Armisen can't take the pressure, so a traditional ad was never filmed. Instead, highlights from the auditions were strewn together to make an amusing three-minute video. See it here, created by Naked Luxury.