NEW! Move Over, Snuggie; Fruit Of The Loom Creates Professional Sweat Suits

Who doesn't want to look professional and comfortable at the same time? Fruit of the Loom has heard your rallying cries and created the Professionals Collection, a line of sweat suits that readies men for the boardroom and living room sofa. A digital and social media campaign promotes the fleece sweats, with high-end attire like a jacket and tie printed on them. There are three options: Business Time, the Country Clubber and the Trail Blazer. Oddly enough, they each look stylish and realistic. Fruit of the Loom manufactured a limited run as prototypes to gauge consumer interest. Check out the custom website for more information and to watch a 30-second video. Users can provide Fruit of the Loom feedback by using the hashtags #ProfessionalsCollection or #NeedThisSweatSuit on social media. CP+B created the campaign.

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