• by Steve McClellan  @mp_mcclellan, December 1, 2015

Golf equipment, footwear and apparel company Cobra Puma Golf has appointed J. Walter Thompson New York as its lead creative agency. The incumbent was VML. Both agencies are part of WPP. 

This appointment comes two years after parent company Puma named JWT New York its global lead creative agency. 

A subsidiary of Puma since 2010, Cobra Puma Golf is comprised of two brands: Cobra Golf, which manufacturers clubs and accessories, and Puma Golf, which makes apparel, footwear and accessories. 

JWT will now begin work on a global brand campaign, comprising communications strategy, campaign development and production including television, print, digital, social media and analytics. 

“With J. Walter Thompson’s proven track record and deep understanding of the Puma brand, a partnership between Cobra Puma Golf and J. Walter Thompson is a natural and exciting extension of our already strong collaborative relationship,” said Robert Philion, President and CEO, Cobra Puma Golf. “We are excited to have them on board, helping us to expand our brands’ reach through our marketing stories and creative campaigns.”