• by Larissa Faw , December 1, 2015

Fathead is best known for its life-sized vinyl wall images of sports icons and entertainment properties, but now the brand is introducing Studio F, a new platform to enable all artists to merchandise and sell their work as vinyl decals and wrapped canvases using Fathead's website, marketing and customer service.   

To demonstrate the full potential and scale of Studio F's creative capabilities, Fathead teamed with Fallon Worldwide to create a large-scale public installation in Fathead's hometown of Detroit during the Thanksgiving break. 

The Publicis-owned agency commissioned Detroit artists Ellen Rutt and Patrick Ethen to design over 300 one-of-a-kind patterns that were sampled from Detroit architecture, printed on Fathead vinyl and applied to the tops of IKEA tables. Then, using downtown Detroit's Grand Circus Park as their canvas, Rutt and Ethen arranged the tables to form an "enormous mosaic and immersive color circle" around the Russell Alger Memorial Fountain. 

"Studio F is the next evolution of Fathead," says Joanna Cline, chief marketing officer, Fathead. "We can now offer our quality products, stellar marketing support and customer service to the artistic community.  Artists like Ellen Rutt and Patrick Ethen will be able to expand their art collections to this dynamic new online gallery designed especially for established artists, as well as artists to watch."  

Once the exhibition closed, a portion of the tables were donated to Humble Design, a Detroit-based non-profit organization that assists families transitioning out of homeless shelters by providing furnishings and design services. The remaining tables will be sold on Tuesday, December 1^st in celebration of #GivingTuesday, a global movement dedicated to giving back, with all proceeds going to Humble Design.

Fathead started working with Fallon Worldwide in March 2015