• by Richard Whitman , Columnist, December 1, 2015

Boston-based Allen & Gerritsen is joining the #Giving Tuesday effort by completely changing its Web site to Action & Goodness and has chosen to highlight some of its favorite charities including Pine Street Inn, Northeast Animal Shelter, Horizons for Homeless Children and Ready, Willing & Able.  

Of the effort, Allen & Gerritsen CEO Andrew Graff wrote: "As you know, action has always been a part of our DNA here at A&G, and that's why this year we wanted to use our powers for good and do something life changing for individuals in our community. So starting today, in concert with Giving Tuesday, "A&G" will stand for "action & goodness." What does that mean exactly? Well for starters, our current website will go dark and a-g.com will instead be dedicated to the personal and emotional stories of four of our favorite charities that are helping fight homelessness in Boston and Philadelphia." 

The agency will also dedicate its social media channels to the cause and instead of posting job listings and their latest work, the agency will ask followers to donate to the chosen charities. The effort will be tied together with the hashtag #ActionandGoodness. The agency will also be asking its clients to match donations made through the month of December.