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Kellogg's To Sponsor Team GB For Rio

  • Campaign, Tuesday, December 8, 2015 6:48 AM

The deal gives the breakfast and snacks giant the right to have Team GB marketing across its brands, including Corn Flakes, Special K, Square and Pringles, from now until the end of 2016. There are plans to include current and former athletes to support marketing campaigns in the coming months. Global advertising for the majority of Kellogg's brands is handled by Leo Burnett, since the company consolidated the accounts into the Publicis Groupe-owned network in 2009.

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