Tourism Australia selected Myriad to handle its in-market creative and production for North America. The two-year contract will pair Myriad with the Los Angeles-based Tourism Australia team on various
marketing initiatives. The agency will be responsible for producing Tourism Australia's global brand creative, "There's Nothing Like Australia," for campaigns targeting the North American market.
"We're excited about our new partnership with Myriad," said Jane Whitehead, vice president, The Americas, for Tourism Australia. "Their combination of global branding knowledge and its local
implementation position them well to produce our creative for this market."
